Warner Bros. announced on Wednesday the launch of Warner Max, a new production arm that will be focused on developing feature films for WarnerMedia’s new streaming service, HBO Max.
The announcement was made by WB Chairman/CEO Ann Sarnoff and WarnerMedia Entertainment and Direct-To-Consumer Chairman Robert Greenblatt. Warner Max will aim to produce 8-10 mid-budget films per year for HBO Max and will be overseen by HBO Max’s Chief Content Officer Kevin Reilly and Warner Bros. Pictures Group Chairman Toby Emmerich, who share greenlight responsibility for Warner Max films.
The two will work closely with senior executives Carolyn Blackwood (COO, Warner Bros. Pictures Group) and Sarah Aubrey (Head of Original Content, HBO Max). Jessie Henderson, EVP of original feature films for HBO Max, will expand her role to serve as the day-to-day head of the label and liaison between HBO Max and Warner Bros. Pictures Group and jointly report to Aubrey and Blackwood.
“From the get-go we have been strategizing with Toby and Carolyn about HBO Max original films,” Reilly said in a statement. “We are going to deliver a collaborative and lean process for talent, make a range of quality films, and provide a platform for each of them to have cultural impact. Now, HBO Max will be home to a robust collection of the legendary Warner Bros. film library and a new slate of original WarnerMax films.”
“Working with Kevin, Sarah, Jessie and their teams, we’re committed to creating dynamic and compelling films that draw on the depth and scope of the creative resources across WarnerMedia,” Emmerich said. “We’re excited to help make HBO Max a destination for both film-lovers and the creative community, while delivering a win across the entire WarnerMedia organization.”
HBO Max is set to launch this May, with Warner Max films planned for release on the streaming service later this year.
Read original story Warner Bros. Announces Warner Max, Film Production Wing for HBO Max At TheWrap