‘Wahlburgers’ Maker 44 Blue Flies Channel 4 Format ‘Strangers On A Plane’ Into U.S.
EXCLUSIVE: British format Strangers on a Plane is jetting into the U.S.
44 Blue Productions has signed an option deal with UK indie Strawberry Blond TV to rework the show for the American market.
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Peter Chernin’s North Road Company, which owns 44 Blue, will be shopping the format to networks and streamers after striking a deal last month with Isabella Zoltowski, International and Commercial Consultant at Strawberry Blond.
In the UK, Channel 4 ran Strangers on a Plane in a 5:30 p.m. access primetime slot in April, since when it has been optioned into several European territories and in New Zealand.
The show takes five competitors to a popular holiday destination where they battle it out to see whose trip is best. Each day one takes control for 24 hours in a bid to prove they’re the host with the most. Although they have the same budget, they all have unique plans — so one person’s idea of holiday heaven could be another’s holiday hell.
Steve Wynne, CEO of Strawberry Blond, said: “It’s genuinely exciting that our American cousins will be competing to see who can vacay away best. SOAP is in brilliant hands with 44 Blue, who are experts at making award-winning and brilliant series.”
Co-founder and CEO of 44 Blue Productions, Stephanie Noonan Drachkovitch added: “We are delighted to partner with Strawberry Blond TV on this aspirational format. At a time when there is real lust for travel, this show offers viewers great escapism, entertaining game play and authentic humor – with a chance to win their own fantasy vacation.”
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