Long Beach rapper Vince Staples has released his latest single, “Hell Bound.” The lyric video features a cartoon monster version of Staples traveling through — what else? — the flames of Hell.
Staples released the single in conjunction with his new website, TheVinceStaplesShow+, designed as a parody of streaming services like AppleTV+ and now serving as the hub for his new project, The Vince Staples Show.
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“TheVinceStaplesShow+ will host a variety of video content including episodes and never-before seen BTS content from The Vince Staples Show, links to his official music videos and past albums, interviews and videos of his live shows,” a representative for Staples told Rolling Stone via email. Each “episode” of the show includes a comedic short directed by Calmatic (who also directed Lil Nas X’s “Old Town Road” video) as well as new merchandise from the artist.
“Hell Bound” follows Staples’ other two singles from 2019, “So What” and “Sheet Music,” also released in conjunction with The Vince Staples Show. He also collaborated with 6lack and Mereba on the song “Yo Love,” which appeared in the film Queen & Slim. Staples released his last LP, FM!, in 2018.
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