Verizon To Offer A Netflix & Max With Ads Streaming Bundle For $10 A Month

Jill Goldsmith
·2 min read

Verizon will offer the ad-supported Netflix and Max tiers in a bundle for $10 a month starting Dec. 7. The deal, available for Verizon’s myPlan customers, reps more than 40% in savings, the big telco said today.

Verizon will then offer two content bundles, Netflix and Max plus the Disney bundle, which includes Disney+ (no ads), Hulu (with ads), and ESPN+ (with ads) for $20 a month.

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Bundling is growing increasingly popular since it reduces churn for streaming platforms. Last week the Wall Street Journal reported that Paramount Global and Apple are talking about bundling their respective streaming platforms at a discount. Media companies are also trying to drive consumers to their ad-supported tiers.

Verizon Wireless CEO Hans Vestberg said at a media conference today that bundles also improve customer retention on the cell phone side. The agreement is “boosting the momentum” at the wireless company. “We we feel good about” it, Vestberg said, especially heading into the Christmas season.

“Verizon is the first provider to offer a bundle of Netflix & Max (with ads) and it’s available to all myPlan customers. Verizon is using its strategic relationships with the biggest players in the content industry to continue to unlock more value for its wireless customers,” the company said.

Netflix and Max will be available to Verizon mobile customers on the Unlimited Welcome, Unlimited Plus or Unlimited Ultimate plans.

David Zaslav, CEO of Max parent Warner Bros. Discovery, has been touting bundling for some time. “There should be a consolidation, and I think it’s more likely to happen in the repackaging and marketing of products together,” he said at a media conference earlier this year.

“For me, it seems very clear that if we were to package this great product that we have with others, if we were to wake up tomorrow and in each market, if we’re the #1, 2 or 3 product, if we were marketed with 2 or 3 for a specific price, it would be great for consumers. It would probably reduce churn. We’d both be marketing one product.”

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