Upfronts Go Virtual: Here’s Every Broadcast Network’s Plans

Radio City Musical Hall and Lincoln Center will be dark next week as the four-day TV sales pitch known as Upfront Week was scrapped because of the coronavirus pandemic. But that doesn’t mean NBC and ABC will ignore advertisers. In the two months since the pandemic brought Hollywood to a standstill, shutting down pilot production and canceling any in-person gathering larger than your immediate family, the TV industry has sought to figure out just how, and what, to pitch to advertisers to get them to buy ad time for the coming year. Here’s what we know so far. Also Read: Do TV Upfronts Still Matter Anyway Now That Coronavirus Wiped Out This Year's Event? NBCUniversal and Telemundo will hold virtual updates on the state of their business next Monday and Tuesday, respectively, the same dates they would’ve been holding their upfront presentations in a normal year. ViacomCBS, in its first presentation as a newly merged company, will hold the closest thing to an actual upfront the following week with a two-day virtual event. On Monday, May 18, the company will showcase its Viacom cable channels, with CBS and CBS All Access being spotlighted the next day. On May 19, CBS...

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