Universal’s New Texas Park For Families With Young Kids Will Have Themed Lands, A 300-Room Hotel

Jill Goldsmith
·1 min read

Universal Destinations & Experiences is out with new details for Universal Kids Resort, its first theme park designed specifically for families with young children planned for Frisco, Texas.

The project, first announced in January, will feature a theme park with family-friendly attractions and themed lands, interactive shows, merchandise, food and beverage venues and character meet and greets, as well as a 300–room themed hotel as Universal looks to introduce itself and its storytelling to young audiences in new markets. It broke ground on the space last month.

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The resort “will inspire the unbridled creativity of kids through imagination, discovery and most importantly – play,” said Molly Murphy, President, Universal Creative. “We’re designing the resort so kids and families can feel the thrill of being physically immersed in their most beloved stories and characters.”

The park is set in a lush green landscape with a distinctive look, feel and scale specifically for younger kids. The Comcast/NBCUniversal division said the resort will create thousands of jobs including more than 2,500 new construction jobs.

Universal selected the city of Frisco based on the city’s growing population and ability to attract businesses to the area.

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