TV Ratings: Olympics Audience Dips, Big Brother and Love Island Rise
In the latest TV ratings, NBC’s primetime coverage of Wednesday’s Tokyo Olympics averaged 11.7 million total viewers (and a 2.7 demo rating), down about 15 percent from the preliminary numbers for the night prior.
Opposite the “games of summer,” as they are called….
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CBS | Big Brother (3.6 mil/0.9) and Love Island (1.8 mil/0.5) both ticked up week-to-week, posting their best Wednesday numbers since their respective season premieres.
ABC | $100,000 Pyramid (3.1 mil/0.4) hit and tied season lows, while Match Game (2.4 mil/0.3) slipped to season lows (at the very least) with its “Yes, already” finale.
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The Live+Same Day numbers reported in our ratings column do not reflect a show’s overall performance, given the increased use of delayed playback via DVR and streaming platforms, plus out-of-home viewing. These numbers (Nielsen fast nationals, unless denoted as finals) instead aim to simply illustrate trends or superlatives. Warning: Contents may be hot!
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