TV Ratings: Baylor's March Madness Championship Draws 13 Million

Matt Webb Mitovich
·1 min read

In the latest TV ratings, CBS’ coverage of this year’s NCAA men’s basketball championship, in which Baylor bested Gonzaga 86-70, averaged 13 million total viewers (and a 3.0 demo rating), easily dominating Monday in both measures though down about a third in audience from Virginia’s OT win over Texas Tech in 2019.

Opposite ye olde hoops….

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NBC | The Voice (5.9 mil/0.75) was nearly steady, while Debris (2.5 mil/0.5) ticked up in the demo.

ABC | American Idol (4.5 mil/0.6) was down a tick week-to-week.

FOX | America’s Most Wanted (1.9 mil/0.3) dipped.

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The Live+Same Day numbers reported in our ratings column do not reflect a show’s overall performance, given the increased use of delayed playback via DVR and streaming platforms, plus out-of-home viewing. These numbers (Nielsen fast nationals, unless denoted as finals) instead aim to simply illustrate trends or superlatives. Actual mileage may vary.

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