TV Ad Spending Takes Unprecedented Dip to Account for Less Than 30% Of Total Ad Dollars

Stop us if you’ve heard this one before: The amount of advertising dollars that are going to traditional television has declined. According to new report from eMarketer, advertising dollars spent on traditional television will total $70.3 billion in 2019, a drop of 3% from last year. That also means that, for the first time ever, TV ad dollars will make up less than 30% of the total U.S. advertising spend. And eMarketer forecast only gets gloomier in the years ahead. Also Read: Streaming Giants Find an Unlikely Ally to Gain Subscribers: Traditional TV While the research firm projects advertisers to pour more money into television in 2020 — eMarketer expects a 1% increase — that is only because 2020 has both a U.S. presidential election and Summer Olympics, two things that historically increase ad spending. eMarketer predicts TV ad dollars will decline by 1% each year after. By 2022, TV advertising spend will account for less than 25% of the total ad dollars in the U.S. The number of homes that have dropped their TV service will climb more than 19% this year to 21.9 million, reducing the number of pay TV households to 86.5 million. “TV ad growth can...

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