Turner & NHL Ice Seven-Year Rights Deal Including Some Playoff & Stanley Cup Final Games, HBO Max – Update

Dade Hayes and Erik Pedersen
·4 min read

UPDATED, 8:19 AM: As tipped Monday night, Turner Sports and the NHL have inked a seven-year deal for TV rights starting next season. Along with as many as 72 regular-season hockey games, it means the the Stanley Cup Final and Playoffs will be on TNT and TBS for the first time.

The agreement starting in the 2021-22 season also includes live streaming and digital rights across WarnerMedia, including HBO Max and on myriad devices, and gives Turner highlight rights for Bleacher Report. Live game and studio coverage details, along with programming plans, are TBA.

More from Deadline

The news comes less than two months after ESPN sealed a deal for the return of the NHL to its fold after 16 years. The league’s 10-year pact with NBC Sports is set to expire at the end of the Covid-shortened current season.

The changing of the guard in the sports media world — just the latest development in a roundelay of rights transactions in recent months — is a significant one. NBC and NBCUniversal have broadcast games since 2005-06 and were expected to stay in the mix, though NBCSN is going dark at the end of 2021.

TNT will crown an NHL champion through its exclusive live coverage of the Stanley Cup Final in three of the seven years of the deal. It also gets half of the Stanley Cup Playoffs each year — half of the Conference Finals, first- and second-round games — and rights to up to 72 exclusive national regular-season games each season. The network also will air the annual outdoor NHL Winter Classic exclusively, among other live events.

Details about TBS’ role in the deal weren’t provided.

“This agreement with the National Hockey League brings one of the most prestigious championships in sports to TNT and fuels our entire Turner Sports and Bleacher Report portfolio with even more premium content for many years to come,” said Jeff Zucker, chairman of WarnerMedia News & Sports.

Added longtime NHL Commissioner Gary Bettman: “TNT is a proven and acclaimed destination for sports fans, and we will also benefit from the deep connection Bleacher Report has with young digital-savvy fans. Having WarnerMedia join the NHL family as co-rightsholders for the next seven years gives us incredible reach, positions us well for the future as the media landscape continues to evolve and will fuel continued growth for the NHL and our clubs.”

PREVIOUSLY, 5:44 PM: Turner Sports is preparing to step in and occupy the National Hockey League real estate occupied for nearly two decades by NBC and NBCUniversal.

The changing of the guard in the sports media world — just the latest development in a roundelay of rights transactions in recent months — is a significant one. NBC and NBCUniversal have broadcast games since 2005-06 and were expected to stay in the mix.

No formal announcement has been made, and the league and its media partners have not officially commented on a burst of press reports today. Sports Business Journal initially reported that NBCU bowed out and Turner swooped in, elbowing other suitors aside.

ESPN will still have a large share of the NHL, having recently brought it back after a lengthy absence, planning a fall 2021 puck drop on a multi-year deal. The Disney-owned sports outfit will share rights to the Stanley Cup Final and other games with WarnerMedia’s Turner. A person familiar with the deal terms told Deadline that Turner will pay $225 million a year for seven years, which is notably less than Disney’s $410 million outlay.

Turner, which controls rights to the NBA, PGA golf and the NCAA Men’s Basketball Tournament, last broadcast hockey in the 1970s. WarnerMedia and its parent, AT&T, have long promised that some form of live sports will be part of the HBO Max offering but have not confirmed any details. The streaming service, which launched in May 2020, will add a cheaper, ad-supported tier in June.

Streaming has been a major theme in several recent rights agreements, notably the 11-year, $100 billion-plus package of deals involving the NFL. One of the signature elements in the new portfolio is an exclusive for Amazon Prime Video, which paid more than $1 billion a year for Thursday Night Football.

The shift of games away from NBCU would be a significant development given the company’s recent decision to shutter the NBC Sports Network, where many NHL games aired. It will migrate much of its programming to the Peacock streaming service and USA Network.

NHL ratings aren’t what they used to be, but a dedicated core audience does tune in. The start of the Covid-delayed season in January drew record ratings, with just shy of 1 million viewers tuning on for NBCSN’s opening telecast, a network high. Last summer’s Stanley Cup Final, though, plunged 61% from 2019, adding to a worrying trend across all of sports during the pandemic.

Best of Deadline

Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.