TuneIn, a popular audio network with more than 60 million monthly active users, has announced a diverse line-up of hip-hop, country and indie live performances for this year's SXSW as well as the confab's first official podcast stage.
Cam'ron will headline a hip-hop showcase on Thursday March 16 with MadeinTYO, THEY., KYLE, TYuS, Warm Brew, DJ Reflex and Anthony Valadez. Friday's "Country Roads on TuneIn Presents The Big Machine Label Group Showcase" will feature Delta Rae, Midland and A Thousand Horses among others. And the UK-based Bella Union will celebrate its 20th anniversary with BNQT (featuring Jason Lytle of Grandaddy and Fran Healy of Travis), Holly Macve, Mammút, Pavo Pavo, Will Stratton, Horse Thief.
The shows will take place at Austin's Easy Tiger Bake Shop & Beer Garden with performances streamed live on the TuneIn Studios @ SXSW station.
Programming during the day at the TuneIn Studios will feature live audio shows such as Two Man Weave with actor Michael Rapaport & retired NBA star Kenyon Martin, IMG's College Sports Now, Special Edition of College, Sports Now, Presented by US BanK, MLB on TuneIn LIVE with Holden Kushner & Geoff Blum, Heard Well Radio and Culinary demonstration with Tyler Florence among others.
All this in addition to TuneIn sponsoring SXSW's first official podcast stage at the JW Marriott Austin which will run the entire week March 11-17. Among the many podcasts scheduled to appear are: The Young Turks, Welcome to Night Vale, MarketFoolery, A Tribe Called Yes On Brand, Reality Bytes, Black Girl Nerds, Crime in Sports, Inside Outside Innovation, Cry Babies, How Did I Get Here? and The Modern Vinyl Podcast.
"SXSW is the intersection of music, comedy, sports, podcasts and tech. It's the ideal setting to showcase the breadth of audio content that TuneIn offers," said the audio network's chief content officer Kevin Straley in a statement. "We're seeing explosive growth in listening across new devices like Amazon Echo and Google Home, which enables TuneIn to bring SXSW content to listeners in new ways."
TuneIn now claims over 100,000 radio stations and more than 5.7 million on-demand programs. The company says voice activated speakers including Amazon Echo and Google Home as well as Sonos now combine to account for 7 million of its 60 million monthly active users.
The company receives venture funding from Comcast Ventures, IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Icon Ventures, and is headquartered in San Francisco.