TripAdvisor's New Warning Label Fails To Offer Clear Safety Message For Travelers

TripAdvisor rolled out a new label identifying businesses where claims of sexual assault and other serious safety issues occurred, but the language used in the new badge lacks any keywords that would clearly warn travelers or indicate the nature of the claims.

After an investigative report by the Milwaukee Journal Sentinel found the review site removed posts from travelers alleging rape and sexual assault at a Mexico resort, the company responded by rolling out a badge that would warn travelers of “health, safety, and discrimination issues” in all of the website’s travel categories.

But the warning, which was affixed to the review pages of three Mexico resorts this week, does not include the words “health,” “safety” or “discrimination.”

The new badge reads:

Message from TripAdvisor: TripAdvisor has been made aware of recent media reports or events concerning this property which may not be reflected in reviews found on this listing. Accordingly, you may wish to perform additional research for information about this property when making your travel plans.

The message appears in a big red box at the top of the review page, indicating a warning, but a traveler would not necessarily know the label refers to “events” as serious as alleged rape, sexual assault, injuries, health concerns or discrimination issues.

Additionally, TripAdvisor’s highest recognition, the 2017 Traveler’s Choice award badge, remains on clear display directly below the red message, which could add to potential confusion or perhaps downplay the intended severity of the new badge.

A screenshot of the new warning TripAdvisor is affixing to some businesses' pages. (Photo: TripAdvisor)
A screenshot of the new warning TripAdvisor is affixing to some businesses' pages. (Photo: TripAdvisor)

When asked about the message’s language, TripAdvisor spokesman Kevin Carter said the label is a first version of the badge, which the company considers consistent with other examples in the market.

“As with any product development in the Internet industry, there will always be continued iterations as we work to improve how we provide travel information to consumers,” he added. “We do believe the first version of this badge is designed to be a catalyst for consumers to do additional research outside of TripAdvisor if our reviews may not readily communicate issues related to health, safety and/or discrimination issues, and spur a traveler to do a keyword search in TripAdvisor reviews. If a business is receiving this badge, a simple Internet search should present relevant information that is necessary when making a travel decision.”

Last week, the Journal Sentinel published its report on TripAdvisor’s removal of reviews in which travelers claimed they had been raped and sexually assaulted at Iberostar Paraiso Maya, a resort located between Cancun and Playa del Carmen.

TripAdvisor issued a public apology to one of the women, Dallas native Kristie Love, whose 2010 post was removed because it violated the site’s former “family friendly” content guidelines. The site has maintained that the post was not removed because it alleged rape, and it republished her original post (where it falls chronologically, behind thousands of other posts).

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Colima Volcano, Mexico

"Powerful eruption of Colima Volcano in Mexico on December 13th, 2015. That night, the weather was dry and cold, friction of ash particles generated a big lightning of about 600 meters that connected ash and volcano, and illuminated most of the dark scene. On [the] last part of 2015, this volcano showed a lot of eruptive activity with ash explosions that raised 2 to 3 kilometers above the crater. Most of night explosions produced incandescent rock falls and lightning." ―&nbsp;<a href="http://yourshot.nationalgeographic.com/profile/1506617/" target="_blank">Sergio Tapiro Velasco</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/1" target="_blank">Grand prize winner</a>)

General Carrera Lake, Patagonia

"My dad and I traveled to Patagonia&nbsp;this year, and we wanted to see something off the beaten path. After a 10-hour drive and traversing a long, dirt trail, we finally came upon the marble caves in&nbsp;General&nbsp;Carrera Lake. We chartered a boat to take us closer, and I waited for the perfect light to capture these intricate blue swirls. The extra effort it took to reach the caves was worth it." ― <a href="http://yourshot.nationalgeographic.com/profile/573187/" target="_blank">Clane Gessel</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/4" target="_blank">Honorable mention, Nature</a>)

Lofoten Islands, Norway

"This football field in Henningsv&aelig;r in the Lofoten Islands is considered one of the most amazing fields in Europe, and maybe even in the world. The photo was taken during a 10-day sailing trip in Norway in June 2017. We arrived to Henningsv&aelig;r after a week of sailing through the cold and rainy weather. Upon our arrival, the weather cleared up. I was really lucky that the conditions were suitable for flying my drone, and I managed to capture this shot from a height of 120 meters." ― <a href="http://yourshot.nationalgeographic.com/profile/1392792/" target="_blank">Misha De-Stroyev</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/18" target="_blank">Third place winner, Cities</a>)

Tavarua, Fiji

"I recently traveled to Tavarua, Fiji to do some surf photography with pro surfer Donavon Frankenreiter at Cloudbreak. I'm always looking for new angles and perspectives. The usual surf shots have all been done, so we decided to get a little creative. Makes you look twice." ― <a href="http://yourshot.nationalgeographic.com/profile/1091152/" target="_blank">Rodney Bursiel</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/11" target="_blank">Third place winner, People</a><i>)</i>

Mount Bromo, East Java, Indonesia

"Mount Bromo volcano is a small but active volcanic cinder cone on Java, Indonesia. Early [in] 2016, I happened to be in Mount Bromo during the increase of seismic activity [which] triggered the alert status to the second highest." ― <a href="http://yourshot.nationalgeographic.com/profile/1254317/" target="_blank">Reynold Riksa Dewantara</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/6" target="_blank">Honorable mention, Nature</a>)

New Delhi, India

"A beautiful photo of a father and son sitting in white traditional attire with beautiful blue sky on the day of Eid al-Fitr in a mosque in New Delhi, India. The photo shows the beautiful bond which these two generations have been building up in a very simple and lovable manner." ― <a href="http://yourshot.nationalgeographic.com/profile/1378291/" target="_blank">Jobit George</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/12" target="_blank">Honorable mention, People</a>)

Al Ain, United Arab Emirates

"New buildings rise from the desert floor near Al Ain in the United Arab Emirates." ― <a href="http://yourshot.nationalgeographic.com/profile/803619/" target="_blank">Andrzej Bochenski</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/20" target="_blank">Honorable mention, Cities</a>)

Kabukurinuma, Osaki, Japan

"Swans glide over the water in Kabukurinuma, Osaki, Japan, a protected wetland. Since many of Japan&rsquo;s wetlands have been lost, this area has become a rare wintering place for birds and may be a last paradise for them. I was particularly impressed by the swans, and careful not to disturb them when taking pictures. I took into account wind direction and shutter speed to capture the strength and elegance of their flapping wings." ―&nbsp;<a href="http://yourshot.nationalgeographic.com/profile/260205/" target="_blank">Hiromi Kano</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/2" target="_blank">Second place winner, Nature</a>)

Tongi Railway Station, Gazipur, Bangladesh

"The photo was taken on 23rd of July 2016 at Tongi Railway Station, Gazipur, Bangladesh. I was there taking photos and waiting for a moment. A train from Dhaka toward another district had reached and stopped at the platform for 5 minutes for lifting passengers. It was raining. Suddenly I found a pair of curious eyes looking at me through the window, and on his left an umbrella had&nbsp;been put to&nbsp;protect from the rain. I got the moment." ― <a href="http://yourshot.nationalgeographic.com/profile/881042/" target="_blank">Moin Ahmed</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/13" target="_blank">Honorable mention, People</a>)

Rio Tarcoles, Costa Rica

"This image was captured in Costa Rica when I was traveling from Monteverde to Playa Hermosa. As you cross over this river, you can stop and peer over the edge of the bridge. Below reside over 35 gigantic crocodiles, relaxing on the muddy banks of the river. I wanted to capture the stark difference between the crocodiles on land and in the water. In the murky waters, the body contours of these beasts remain hidden, and one can only truly see their girth as they emerge from the river."&nbsp;―<i>&nbsp;</i><a href="http://yourshot.nationalgeographic.com/profile/881609/" target="_blank">Tarun Sinha</a><i>&nbsp;</i>(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/3" target="_blank">Third place winner, Nature</a>)

Whampoa Garden, Hong Kong

"The Kowloon Walled City was the densest place on Earth. Hundreds of houses stacked on top of each other enclosed in the center of the structure. Many didn&rsquo;t have access to open space.This notorious city was finally demolished in 1990's. However, if you look hard enough, you will notice that the city is not dead. Part of it still exists in many of the current high-density housing apartments. I hope this series can get people to think about claustrophobic living in Hong Kong from a new perspective."&nbsp;― <a href="http://yourshot.nationalgeographic.com/profile/1288370/" target="_blank">Andy Yeung</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/17" target="_blank">Second place winner, Cities</a>)

Tamba, Japan

"This photograph was taken in the evening hours of a humid early summer day in the forest of a small remote village in the Tamba area of Japan. It beautifully captures the magical atmosphere of princess fireflies carpeting a stairway leading to a small shrine revered by the local people." ― <a href="http://yourshot.nationalgeographic.com/profile/1442907/" target="_blank">Yutaka Takafuji</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/5" target="_blank">Honorable mention, Nature</a>)

Rijksmuseum, Amsterdam

"Museum visitors curiously watch Rembrandt's painting 'Syndics of the Drapers' Guild' [which gives]&nbsp;the illusion that the people on the paintings too are curiously watching the visitors." ― <a href="http://yourshot.nationalgeographic.com/profile/185433/" target="_blank">Julius Y.</a> (<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/10" target="_blank">Second place winner, People</a>)

Stuttgart, Germany

"The modern interior of the city library in Stuttgart. With its wide-open space in the center, where natural light comes from through the windows on the top, it has a very unique atmosphere where you can broaden your knowledge." ― <a href="http://yourshot.nationalgeographic.com/profile/270469/" target="_blank">Norbet Fritz</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/16" target="_blank">First place winner, Cities</a>)

Gardens of the Queen

"Gardens of the Queen is a remote marine area south of Cuba. Caribbean reef sharks are usually shy, so I placed my camera on a rock where I know they frequent and used a remote trigger to click away as they came in and bumped my camera around."&nbsp;― <a href="http://yourshot.nationalgeographic.com/profile/74775/" target="_blank">Shane Gross</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/7" target="_blank">Honorable mention, Nature</a>)

Konya, Turkey

"Willing Dervish in an historical place of Sille Konya, Turkey.&nbsp;The 'dance' of the whirling dervishes is called sema and is a symbol of&nbsp;the Mevlevi culture. According to Mevlana's teachings, human beings are born twice: once of their mothers and the second time of their own bodies."&nbsp;―&nbsp;<a href="http://yourshot.nationalgeographic.com/profile/1460988/" target="_blank">F. Dilek Uyar</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/9" target="_blank">First place winner, People</a>)

Gifu Prefecture, Japan

"This building is a 20-minute drive from my office -- it's a functioning apartment complex in Gifu Prefecture, Japan, where people live. The modern style of the building is a strange contrast to my sleepy country town, and for a long time I couldn&rsquo;t quite capture its character. The woman dressed in red was perfectly consonant with the mood of this image. Without her, I couldn&rsquo;t have made this image." ― <a href="http://yourshot.nationalgeographic.com/profile/759675/" target="_blank">Tetsuya Hashimoto</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/19" target="_blank">Honorable mention, Cities</a>)

Besakih Temple, Bali

"Besakih Temple has been known as Bali's 'mother temple' for over 1,000 years and is perched 1000 meters&nbsp;high on the southwestern slopes of Mount Agung. Here, Balinese often come to offer up prayer and take blessing from the temple priests, or 'pemangku,' who reside there."&nbsp;― <a href="http://yourshot.nationalgeographic.com/profile/1009407/" target="_blank">Michael Dean Morgan</a>&nbsp;(<a href="http://travel.nationalgeographic.com/photographer-of-the-year-2017/gallery/winners-all/14" target="_blank">Honorable mention, People</a>)

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