Travis Kelce Says the NFL Is 'Overdoing It a Bit' with the Focus on Him and Taylor Swift

Travis' brother Jason asked him for his 'honest opinion' on the celeb focus at games, and told him to 'take away your feelings for Taylor'

Travis Kelce thinks the NFL needs to "calm down" with their celebrity coverage.

On the latest episode of New Heights with Jason and Travis Kelce Presented by Wave Sports + Entertainment, the Kansas City Chiefs star, 33, opened up about his thoughts on the extensive coverage the NFL broadcast has been putting on celebrities amid his rumored romance with Taylor Swift.

"Let's get to it, is the NFL overdoing it?," Jason Kelce, 35, asked his brother about the celebrity coverage. "What’s your honest opinion? Take away your feelings for Taylor..." which prompted a laugh from Travis.

The Kansas City Chiefs tight end admitted, "I think it’s fun when they show who was at the game. I think it brings a little bit more to the atmosphere, brings a little bit more to what you’re watching. But at the same time I think-"

"They're overdoing it," Jason finished, to which Travis agreed: "They’re overdoing it a little bit for sure, especially my situation. [But] I think they’re just trying to have fun with it."

Related: Shawn Levy Jokes ‘All Future Sunday Nights Are Ruined’ After Chiefs-Jets Game with Taylor Swift

Swift, 33, attended Sunday's game with a host of other stars including Blake Lively, Ryan Reynolds, Hugh Jackman and Sophie Turner, who were featured on the broadcast multiple times. Jason theorized that the NFL was "just not used to celebrities coming to the games."

"Like basketball has it figured out," he said. "They show them once or twice but then they get back to the game. NFL is like, 'Oh my God look at all these A-lIst celebrities at the game, keep showing them, show em, show em…' You show them once let them know they’re there and after touchdowns you get a little clip, but it can’t be overboard with it. People are there to watch the game right?"

"Yeah, they’re not there to get thrown on the TV," Travis said of the celebrities, including Swift who is notoriously private. "Cause you never know you get caught you know just throwing a big ol' cheeseburger in and you look like an idiot you know what I mean, there's just certain things... You just don't want to be on TV at all times."

The brothers also noted that the NFL has been increasing its commercials featuring Travis between the game. Jason said Travis appeared in about "seven commercials" during "every commercial break."

The NFL has been criticized for its coverage of Travis and Swift in the past, especially after it changed its bio on its official Instagram account to read “chiefs are 2-0 as swifties." Some fans noted that the NFL appeared to show favoritism toward one team over another.

However, Jason noted in the podcast that the NFL isn't likely "to slow down" with their Swift coverage as the Jets vs. Chiefs game saw 2 million female viewers tune in. He also said that the game brought in "the highest viewed game that they've had in a while" with a total viewership high of 27 million — and he thinks a "few of them might’ve been there for Deadpool and Taylor."

The NFL star and the pop superstar have been the center of attention as their worlds have collided in the past few weeks. Kelce and Swift are "still just getting to know each other," a source told PEOPLE. "It's nothing too serious."

Related: Travis Kelce Says He 'Owes' Erin Andrews and Charissa Thompson After They Told Taylor Swift to Date Him

An insider added that the pair haven't yet defined their relationship: "He is a charming guy. It’s more of a hanging out situation than dating."

Though Kelce is spending time with Swift, "he’s focusing on football like he always has," the source says. "During the NFL season, his priority is the Chiefs, and it’s all about the team."

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"There's no pressure," the source previously told PEOPLE.

While watching the game from a suite at the East Rutherford, New Jersey stadium, Swift was seen putting her arm around his Kelce’s mom, Donna, while several of Swift's longtime friends joined her for the outing, including Sophie Turner, Blake Lively, Robyn Lively, Ryan Reynolds, Hugh Jackman, Sabrina Carpenter and Antoni Porowski.

Brittany Mahomes also watched her husband Chiefs quarterback Patrick Mahomes while taking in the big win from inside the suite with Swift after grabbing dinner with the popstar and her friends the night before.

Related: A Timeline of Taylor Swift and Travis Kelce’s Rumored Relationship

The week before, the "Lavender Haze" singer was at Arrowhead Stadium on Sept. 24, where she made a good impression with his friends and family in his suite, leading Travis to share in comments following the game that he was impressed with her poise.

"Shout out to Taylor for pulling up. That was pretty ballsy," Travis said on his podcast.

He added, "I just thought it was awesome how everybody in the suite had nothing but great things to say about her — the friends and family."

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