Retail juggernaut Target has revealed its newest venture and first foray into the luggage space: Open Story. Open Story is described as a line “made for travel lovers by travel lovers". It features nearly 40 luggage and accessory items and variations that range in price from $19.99 to $179.99. Target claims these price points are 25-30 percent lower than comparable luggage brands. The collection initially launched in stores on Feb. 9, but is now available for online purchase, starting Feb. 13. The extensive line features trendy and stylish pieces including travel essentials. such as checked suitcases and carry-ons and smaller travel pieces like weekender bags and backpacks. Target SVP Julie Guggemos says, "We hope all of our guests will love using these items during the busy spring travel season and for years to come"