In news that will surprise no one, Tomi Lahren isn't a fan of Jay-Z's deal with the NFL.
On Tuesday, it was reported the rapper and his Roc Nation agency are partnering with the NFL on community activism and entertainment ventures tied to league events. The Fox Nation host lambasted the decision on Twitter, writing, "apparently the league doesn’t hate America and law enforcement officers at a level satisfactory enough for the former drug dealer."
Jay-Z will be consulting with the NFL for the Super Bowl halftime show and other performances because apparently the league doesn’t hate America and law enforcement officers at a level satisfactory enough for the former drug dealer.— Tomi Lahren (@TomiLahren) August 13, 2019
Although Lahren's response was extreme, the news of Jay-Z's partnership elicited mixed reactions online.
So the NFL is forming an entertainment and "social justice" partnership with Jay-Z and his Roc Nation agency.— Ernest Owens (@MrErnestOwens) August 13, 2019
Jay Z hasn't spoken with Colin Kaepernick about this and yet says he was an "inspiration."
If this isn't Black capitalism exploiting the movement I don't know what is.
I really need some time to think about this Jay Z/NFL thing.— Carron J. Phillips (@carronJphillips) August 13, 2019
I need all the details tomorrow, then time to process.
Kap still doesn’t have a job.
Stephen Ross is still Stephen Ross’n.
The Cardinals ownership is still problematic.
I got questions.
So we say boycott the NFL for what they did to Kapernick but celebrate when Jay Z pens a deal confused #explain— Quiet Jaheven (@IamJaheven) August 13, 2019
Eyeeeee have mixed feelings about this Jay Z /NFL Partnership....— Bri💕 (@SILENCEiTweet) August 13, 2019
Jay Z has a"social justice" partnership with the NFL and all of a sudden everything is OK 😂 meanwhile, everybody slandered Travis Scott for trying to get his last year— Alejandro (@creativedribble) August 13, 2019
Jay Z partnered with Robert Kraft (trump supporter) for “prison reform” and now he’s partnering with the NFL to do the halftime show?!— Kem (@Kembo_Slice) August 13, 2019
YALL NOT SIDE EYEING HIM LIKE KANYE?!?!!!
Be the change you want to see. According to sources Jay z & Roc Nation team up with the NFL to Co-Produce Super Bowl Halftime Shows and Oversee NFL's Social Justice Endeavors. 🙌🏽— Kim Fields (@IamKimFields) August 13, 2019
Roc Nation is gonna play an integral role in curating SuperBowl halftime shows & leading the NFL’s social justice initiatives. Which basically means Jay Z & Beyoncé rule the NFL. WE LOVE TO SEE IT😌!!!! pic.twitter.com/Bcw9fU4TNC— MOOD 4 EVA (@willyonce99) August 13, 2019
Jay Z and Roc nation to have team up with the NFL. This man is so business savvy pic.twitter.com/iVlNFZfxGj— BEU (@beumedia) August 13, 2019
Jay-Z was aware of what some of his critics would say. In an interview with The Washington Post, he admitted "of course" he had some reservations about partnering with the league at a time when quarterback Colin Kaepernick is still out of a job.
"I think that when you’re discussing these sort of issues, everything is going to be tough," Beyoncé's husband said. "You can either go home, you can pack your bag and sit in the house, or you can choose to take it head-on. And that’s pretty much how we operate at Roc Nation. We seek to identify things that we want to be a part of and things that we believe that we can add value to, and we step in and we come with these ideas. And to their credit, the NFL agreed to these ideas."
He continued, "All these ideas come from this building except for ‘Inspire Change,’ which existed but we built it out. So we know it’ll be difficult. But we think at the end of the day, a lot of people will benefit from the NFL’s platform and the things that we brought to the table. We think it could help a lot of people."
Jay-Z will co-produce the Super Bowl halftime show, but will not necessarily perform according to NFL Commissioner Roger Goodell.
"He was very quick to say that he does not want this to be about him performing, that it was broader than that," Goodell told the Washington Post in an interview. "It quickly went beyond that. Do I hope he’ll perform in the Super Bowl sometime in the next several years? Yes. But I think we’ll all know if that time comes. He’ll know in particular."
Roc Nation will also be the league’s official live music entertainment strategist. Financial terms of the partnership have not been disclosed.
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