Joe Giddens/PA Images via Getty Tom Daley
Tom Daley is taking his knitting hobby to the next level, just in time for Small Business Saturday.
"It's time to fall in love with knitting," Daley captioned a post on Thursday, celebrating the launch. "I'm so happy to share Made With Love with you all!"
He modeled some knitwear in a campaign for the collection, while musing about his love of kitting in a behind-the-scenes video. "As a lot of you know by now, I am completely knitting-obsessed," Daley said in the clip.
"From calming the minds to a new hobby, there's something in knitting for everyone," he continued. "And I've created these kits to help encourage people to pick up knitting, pick up your needles, learn the basics, have fun and fall in love with it, all at the same time. Whether you're making things for yourself or gifts for other people, just come and thread the love with me."
The kits range from £30 to £125 (about $40 to $166), and the collection features yarn, needles, and patterns for a variety of projects, including hats, scarves, cardigans, blankets, Christmas stockings, and even a stuffed flamingo named Elvis.
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"The one thing that has kept me sane throughout this whole process is my love for knitting and crochet and all things stitching," he said in a video posted to the Tokyo Olympics' official Twitter page.
In addition to creating a pouch for his medal, which featured the Union Jack on one side and the Japanese flag on the other, Daley revealed a completed Olympic cardigan he knitted days later.