Back in August, TikTok teamed up with Ticketmaster to allow artists to sell tickets to live events directly through the social media app. The service, however, was exclusive to the US, until now. TikTok just announced the partnership with Ticketmaster now extends to more than 20 countries throughout North America and Europe, in addition to Australia and the UK.
The tool only applies to artists officially certified by the platform, though TikTok says that amounts to more than 75,000 entertainers and event providers. The functionality is simple. The artist embeds a link to a relevant Ticketmaster event on a video. Users click a link on the bottom left of the screen and purchase a ticket, but we encourage would-be buyers to keep an eye on those hidden fees.
Music is the primary motivator here, but you can snag tickets for comedy shows and sporting events, among other types of entertainment. TikTok boasts that the program has already supported successful ticketing campaigns for artists like Shania Twain, Burna Boy, The Kooks and many more, going on to say that there has been more than 2.5 billion views of videos that utilize the in-app ticketing feature since launch.
The tool’s available now for those living in newly-eligible countries, like Sweden, Switzerland, Poland and around 17 more. TikTok hasn’t announced future availability for additional locations, but a spokesperson has stated that the company is “very excited to see how the partnership with Ticketmaster will develop over time.”
Snapchat made a similar move last year, partnering with Ticketmaster to match users with nearby live concerts. However, TikTok’s method is more streamlined and should allow for quicker access to tickets.