THR Power Stylist Petra Flannery Launches Two New Collaborations
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Petra Flannery, recently featured on THR’s 2024 Celebrity Power Stylist List, has launched two new collaborations.
Working as a team with her sister Meehan, Flannery — whose clients include Emma Stone, Zoe Saldaña and Reese Witherspoon — has partnered with Lafayette 148 to launch “Classic 148: The White Shirt Project,” as well as with sustainable fine jewelry company VRAI for a recycled gold collection.
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The VRAI collaboration ($1,900-$16,800) features California-inspired designs that “transcend time and trends,” the brand said in a release. Flannery has been working with the company since it started in 2014, and the stylist told The Hollywood Reporter that this latest collaboration has been in the works for roughly a year.
The collection, made up of 15 fine jewelry pieces, features diamond shapes created by VRAI in their carbon-neutral certified foundry.
“I’ve always had a great relationship with them,” Flannery says. “I kind of saw a space with their pieces where I could maybe take them and do something different and create something different with them.”
The stylist also emphasized that it was very important the jewelry also felt good on.
“I was really specific about that,” she says. “When I put a piece of jewelry. I [want to be] like, ‘This feels good, and I want to wear it all the time.’”
Flannery also spoke about how much she loved working with her sister on the collaboration. “She’s been an integral part of my styling career,” she says, crediting Meehan with “crazy good style” and noting that she has been there since day one of Petra’s styling career.
Flannery’s collaboration with Lafayette 148 is a “celebration” of “the perfect white shirt,” the brand said in a release, and features two initiatives.
The first, Lettered by L148, is a white-shirt monogramming service timed to Mother’s Day gifting. The second is a photography and video series titled “The White Shirt Style Guide,” in which Flannery and Lafayette 148’s creative director Emily Smith showcase the versatility of six of the brand’s white shirt designs.
“At Lafayette 148, our white shirts are anything but ‘basics,'” Smith said in a statement. “They’re rooted in craftsmanship and design — we’re constantly refining the details to achieve the perfect fit — but still relaxed and effortless.”
“I know for myself, I feel really confident when I put that [white shirt] on,” Flannery adds.
The monogramming service is complimentary for five white shirt styles from the brand’s archive and Spring 2024 collection. The partnership — and personalization — lasts through Mother’s Day on May 12. Below, shop select pieces from Flannery’s collaborations with Vrai and Lafayette 148.
Vrai x Petra Flannery Dome Studs
Lafayette 148 Stretch Cotton Slim Shirt
Vrai x Petra Flannery Dome Cuff Bracelet
Lafayette 148 Organic Cotton Poplin TIe Back Oversize Shirt
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