The Bra That Had a 1.3 Million-Woman Waitlist Is Back and Better Than Ever
Finding a perfect-fitting bra that’s supportive, comfortable and pretty has been a seemingly impossible feat for women for years. ThirdLove aimed to change all that – and thanks to its half-size offerings and bra 101 fitting centers that allow you to find the perfect style, size, and fit, women everywhere made the brand their new go-to lingerie line. Just last year, ThirdLove extended its size offerings and racked up a waitlist of 1.3 million women. Now even more women can have access to the brand’s beloved fit, because the company is extending its collection yet again to include 78 bra sizes in total, with band sizes now ranging from 30 to 48 and cup sizes AA through I.
The average American woman is a size 16 and the average bra size a 34DD, but many brands still fail to carry bras above a D cup, which is why expanding its size range has become a priority for ThirdLove. In a press release, co-CEO and co-founder Heidi Zak stated, “Speaking to women who told me that our company didn’t make a bra for them was painful to hear. Women were rightfully upset that we didn’t carry their size. That’s why we’ve invested substantial resources to expand our size offerings. ThirdLove’s ethos is to have a bra for every woman, to help every woman feel confident every day of her life. This is just the beginning; we’ll be launching more sizes and styles in the future.”
ThirdLove’s newly extended sizes are available in five new gorgeous bra styles, and will soon become the new ThirdLove standard. For now, you can shop the new size offerings in the 24/7 Classic T-Shirt Bra style (which has over 32,500 customer reviews and a 4.5-star average rating!), the 24/7 Cotton T-Shirt Bra, the Everyday Lace T-Shirt Bra, the 24/7 Lace Back T-Shirt Bra, and the 24/7 Lace Balconette Bra.
The brand also made a point to fit the bras to real bodies to ensure customer satisfaction. For its newest campaign, ThirdLove cast 78 real women who not only differ in size, but background, ethnicity, age, sexuality and gender identity in order to showcase the collection in its entirety.
Scroll down to shop for your perfect-fitting bra now.
Buy It! 24/7 Classic T-Shirt Bra, $68; thirdlove.com
Buy It! 24/7 Cotton T-Shirt Bra, $68; thirdlove.com
Buy It! Everyday Lace T-Shirt Bra, $76; thirdlove.com
Buy It! 24/7 Lace Back T-Shirt Bra, $76; thirdlove.com
Buy It! 24/7 Lace Balconette Bra, $76; thirdlove.com
