Slave plantations will no longer be glorified as 'romantic places to marry' on The Knot, Pinterest

Pinterest and The Knot will no longer promote wedding venues that operated as slave plantations, thanks to the civil rights advocacy group, Color of Change.

Both companies broke the exclusive news to BuzzFeed Wednesday, detailing individual plans to stop glamorizing the locations after requests from the social justice organization. “The decision to glorify plantations as nostalgic sites of celebration is not an empowering one for the Black women and justice-minded people who use your site,” one letter addressed to The Knot Worldwide (owner of The Knot and WeddingWire) read, according to BuzzFeed.

The letter continued, “Plantations are physical reminders of one of the most horrific human rights abuses the world has ever seen. The wedding industry routinely denies the violent conditions Black people faced under chattel slavery by promoting plantations as romantic places to marry."

In 2014, Salon described plantation weddings as a “disturbing” trend, noting that certain venues inaccurately described former slaves as “workers” or glossed over the abuse, rape, and death inflicted upon enslaved people in the southern United States. One plantation owner interviewed by Salon said that her mostly-white clients “don’t express any sort of discomfort” with the land’s history.

And last year, Blake Lively and Ryan Reynolds were slammed for their 2012 wedding at Boone Hall Plantation in South Carolina, with a Twitter user reminding him, “U got married on a plantation,” after Reynolds promoted the Marvel film “Black Panther” on social media.

Jade Magnus Ogunnaike, senior campaign director at Color of Change, tells Yahoo Lifestyle that some brides are drawn to plantation wedding themes to feel like Scarlett O’Hara, the Georgia heroine of the 1939 film, “Gone with the Wind.”

“Our ancestors were raped in these spaces, so it calls for a larger conversation about how slavery is viewed,” Ogunnaike tells Yahoo Lifestyle. “These were forced labor camps.”

And as Color of Change vice president Arisha Hatch told BuzzFeed, “If we were talking about concentration camps, it would be weird and disrespectful and egregious for folks to be seeking to have their weddings at these locations.” 

According to BuzzFeed, The Knot Worldwide will not use language that romanticizes the history of plantations, such as “charming,” even on properties that dropped the word “plantation.” However, plantation owners will still qualify as vendors.

A representative of The Knot tells Yahoo Lifestyle, “Color of Change brought an issue to light about the way venues with a history of slavery describe their properties to couples. Our goal is to ensure that the content of all of our vendors on our sites is respectful and considerate to everyone. We are in the process of reviewing all of our plantation venues and finalizing our guidelines. At The Knot Worldwide, we pride ourselves as a company by being inclusive to all — all sexes, genders, races, sexual orientations, religions, etc. By working with Color of Change, we can further this value by providing a respectful experience for all couples, pros, and employees.”

A Pinterest spokesperson tells Yahoo Lifestyle, “Weddings should be a symbol of love and unity. Plantations represent none of those things. We are grateful to Color of Change for bringing attention to this disrespectful practice. We are working to limit the distribution of this content and accounts across our platform, and continue to not accept advertisements for them.”

The Pinterest spokesperson added, “We've already started making changes, which include limiting the distribution of this content and accounts across Pinterest, including autocomplete, search recommendations, email notifications and SEO. People can still search for this content, but we now show an advisory that some results may violate our policies. We do not accept ads for these kinds of places and will continue not to. We also have taken steps to make sure that ads won't appear in results for ‘plantation weddings’ and other related searches.”