Teyana Taylor And Damson Idris Are “Made for More” In Hennessy Campaign
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Hennessy tapped Teyana Taylor and Damson Idris as the fresh faces to lead its latest campaign. The “Made For More” effort puts both actors front and center, as they put Hennessy twists on all kinds of mixology staples such as the margarita, mojito, and highball. In full, the campaign features five off-beat mixing films and five cocktails, showing how any drink or occasion can easily be made ‘more’ when you add Hennessy.
“Hennessy is well known everywhere but people don’t always know about how versatile it is – how it brings more flavor, depth, and complexity to all kinds of cocktails. Our new ‘Made for more’ campaign is bringing to life this notion of 1+1=3, showcasing the unlimited possibilities and introducing another side of the brand with beauty, fun, and open-mindedness,” explained Julie Nollet, Global Chief Marketing Officer, Hennessy in a statement.
“It shakes up the brand perceptions and builds on its legacy for a new generation.”
The five films are shot by acclaimed director Andreas Nilsson and stills were captured by highly accomplished photographer Micaiah Carter.
“One time, for the love of all things anew, and we all love new things. With that being said, I’m super excited to embark upon this journey with my favorite Cognac, Hennessy. Destination: fresh, bright, and invigorating, like any good cocktail should be,” shared Taylor.
“The chance to work with such an iconic brand was one I just couldn’t say no to. When I think of Hennessy I think of my three older brothers, I think of amazing memories. The visuals are stylish, the films are fun, it’s magic. It’s cinema,” added Idris.
Take a look at the campaign below.
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