‘Tenet’ Got Box Office Boost From Moviegoers Crossing State and County Lines
While just over 2,800 theaters in the U.S. and Canada were open this weekend for the release of “Tenet,” that did not include major cities like New York, Los Angeles and San Francisco. Based on early data, those pandemic closures may have sent many cinephiles on the road to find a theater where they could see Christopher Nolan’s latest film. While Warner Bros. declined to comment for this story, studio insiders tell TheWrap that top markets for “Tenet” on this Labor Day weekend included New Jersey, Connecticut, and California theaters that reopened in San Diego and Napa counties. All these markets are adjacent to major cities that still have non-drive-in theaters closed due to high COVID-19 infection rates, making likely that moviegoers from neighboring counties and states are driving farther than they usually would for a night at the movies. It’s a trend that was already being seen before “Tenet” was released. Earlier this week, Joseph Masher, COO of Bow Tie Cinemas, told TheWrap that his chain’s locations in Connecticut saw higher-than-expected turnout for the opening weekend of “The New Mutants,” thanks in large part to New York residents who drove up I-95 as their local theaters remained closed. Also...
Read original story ‘Tenet’ Got Box Office Boost From Moviegoers Crossing State and County Lines At TheWrap
