Taylor Swift's 'Eras Tour' Impacted the NFL's 2024 Schedule But It's Not for the Reason You Think

When Taylor Swift started showing up to the Kansas City Chiefs games last season to cheer on her boyfriend, Travis Kelce, the Swifties took notice and the NFL profited handsomely. With another football season just around the corner, her fans might be surprised to learn that the “Cruel Summer” singer’s Eras Tour impacted the start of the season.

While the NFL would likely love to have her presence at every game, Swift is such a queen that the athletic organization had to work around her schedule because she had already booked some of the stadiums for the second half of her U.S. tour. Mike North, the NFL’s vice president of broadcast planning, told Fox Sports that they had to work around Swift for three weekends: Miami from Oct. 18-20, New Orleans from Oct. 25-27, and Indianapolis from Nov. 1-3. Basically, Swift’s concerts forced the Dolphins, Saints, and Colts to hit the road for away games those weekends — talk about a power play!

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North also wanted to dispel the “conspiracy theories” about scheduling the Chiefs game in Buffalo on Nov. 17, so Swift could watch Kelce play after her concerts in Toronto, Canada from Nov. 14-16. “I saw a lot of conspiracy theories talking about Kansas City at Buffalo, middle of the season, right when Taylor’s playing Toronto,” North admitted. “That one definitely did not hit our radar screen.” However, the 34-year-old singer’s presence and the success of the team with three Super Bowl wins in the last five years makes the Kansas City Chiefs a top priority for TV coverage this year.

Swift dramatically changed the equivalent brand value of the Kansas City Chiefs from $166 million to $331.5 million within just months of dating Kelce. NFL Commissioner Roger Goodell also enjoyed her presence because it creates a buzz, it creates another group of young fans, particularly young women, who are interested in seeing why she is going to this game, why is she interested in this game.” He gushed at a pre-Super Bowl press conference, “Besides Travis, she is a football fan and I think that’s great for us.”

Despite her busy schedule this fall, Swift’s presence will likely be felt every time she attends one of her boyfriend’s games. It remains to be seen how Harrison Butker’s misogynistic comments will affect Swifties’ support for the Kansas City Chiefs, but Swift will always be there to cheer for Kelce’s success.

Before you go, click to see all of Taylor Swift and Travis Kelce’s cutest PDA moments.

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