Taylor Swift reveals the meaning behind mysterious ‘woodvale’ message on her album

Taylor Swift was on “Jimmy Kimmel Live!” Monday, where she talked about a mysterious moniker on her “Folklore” album cover. The word “woodvale” barely shows on the album cover, and has been the speculation of massive fan base.

“I tend to be sort of annoyingly secret-agenty about dropping clues and hints and Easter eggs and it's very annoying,” said Swift. “But it's fun for fans and it's fun for me.”

The mysterious ‘woodvale’ created quite the buzz amongst her fans, with many assuming it was the name of her next album, but Swift revealed that it was actually the working title for “Folklore.”

“I did not tell anybody the album title until right before it came out,” explained Swift. “So I came up with a fake code name that had the same amount of letters as “Folklore,” chose a random name, chose woodvale. Wanted to see what it looked like on the album cover and then decided that I didn't want it on the album covers and we forgot to take the fake name off the cover.”

Video Transcript

JIMMY KIMMEL: I want to look at something that appeared on the cover of "Folklore." And if we Zoom in, we can see, it says "Woodvale" there in the tree.

KYLIE MAR: Taylor Swift was on "Jimmy Kimmel Live" Monday where she talked about Woodvale and her love of Easter eggs.

TAYLOR SWIFT: So I tend to be sort of annoyingly secret-agenty about dropping clues, and hints, and Easter eggs. And it's very annoying. But it's fun for fans. And it's fun for me.

KYLIE MAR: The mysterious "Woodvale" created quite the buzz amongst her fans, with many assuming it was the name of her next album. But Swift revealed that it was actually the working title for "Folklore."

TAYLOR SWIFT: I didn't tell anybody the album title until right before it came out. And so I came up with a fake code name that had the same amount of letters as "Folklore." Chose a random name, chose "Woodvale."

KYLIE MAR: And even though many of her fans refuse to believe such a simple explanation, Swift insisted that "Woodvale" was supposed to be a blank space.

TAYLOR SWIFT: Wanted to see how it would look on the album covers, mocked them up, and then decided, I don't actually want to have a title on the album covers. And we forgot to take the fake code name off of one of--

JIMMY KIMMEL: Is that true? Is that really true?

TAYLOR SWIFT: Yes. Yes.