'Taylor Swift | The Eras Tour': Movie tickets, where it's showing in Milwaukee, and more

Who rules the world? This month, it's Taylor Swift.

"Taylor Swift | The Eras Tour" comes to movie theaters everywhere on earth Oct. 13 — and the movie is drawing a lot of interest, and a lot of ticket sales.

In a year that has already had a few "event"-type movie releases — especially "Barbie," which grassroots passion and audience connection made 2023's top-grossing movie — the Swift movie is generating similar vibes.

“I’m looking forward to that joyful energy," said Cara Ogburn, artistic director of Milwaukee Film. The nonprofit organization owns the Oriental Theatre, which is showing "The Eras Tour" on two of its three screens this weekend. "‘Barbie’ was sort of that same way. It seems like people were just so happy to be there, be together and have an experience together.”

According to AMC Theatres, which is distributing the movie, more than $100 million in advance tickets had been sold worldwide for the "Eras Tour" concert movie's first weekend, Variety reported last week. That already makes it one of 2023's highest-grossing movies.

Here's what you should know about "Taylor Swift | The Eras Tour" just days before its arrival.

Where can you see the Taylor Swift concert movie in the Milwaukee area?

"Taylor Swift | The Eras Tour" is showing in the Milwaukee area at AMC Mayfair Mall, ACX Cinema at Bayshore, Silverspot Cinema in Brookfield, the Oriental Theatre, and all eight local Marcus Theatres: Bistroplex Southridge, Hillside, Majestic, Menomonee Falls, Movie Tavern Brookfield Square, North Shore, Ridge and South Shore cinemas.

Most are showing the movie on more than one screen, with multiple showtimes daily.

Can you still get tickets to 'Taylor Swift | The Eras Tour' in the Milwaukee area?

The short answer is yes. With the movie playing at 12 of the Milwaukee area's 13 first-run movie theaters — and on multiple screens in most of them — there are seats aplenty for opening weekend.

But it's complicated.

In the Milwaukee area, and likely elsewhere, ticket sales for "The Eras Tour" had been heaviest on Friday the 13th — for the uninitiated, 13 is Swift's favorite number.

As the distributor for the show, AMC Theatres, including AMC Mayfair Mall in Wauwatosa, got a few days' head start selling tickets. As of Wednesday, all 10 of AMC Mayfair's Oct. 13 screenings were listed "almost full" on AMC's ticket website; seven of the eight screenings at the next nearest AMC theater, in Johnson Creek, were completely sold out that night.

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At Marcus Theatres, many Friday-night screenings were nearly sold out; the few remaining seats at the chain's Milwaukee-area theaters for screenings before 8 p.m. were in the front rows. A Marcus spokeswoman said the company has been adding showtimes to keep up with demand.

Similarly, at ACX Cinema at Bayshore in Glendale, the theater's 6 p.m. screening on Oct. 13 was nearly sold out, as of Wednesday.

But Swift and Company threw a wrench into all this on Wednesday night. She announced online that, because of all the opening-night demand, they were adding screenings on Thursday night, Oct. 12, as well as more screenings on the original opening night. Many theaters allow advance-sale ticket cancellations within an hour or less of showtime, so some fans might opt to swap their Friday tickets for the new "opening" night on Thursday.

So: If you still haven't bought tickets but want to see it the first couple of days, check the theater websites again to see what's available.

On the other hand, if you can wait until after opening night — whether that's Thursday or Friday — tickets are readily available at all of the Milwaukee-area theaters showing "Taylor Swift | The Eras Tour" on both Saturday and Sunday.

Is the Taylor Swift concert movie only showing this weekend?

"Taylor Swift | The Eras Tour" is not your typical movie release. It's only showing on weekends — after this weekend, it's booked in many participating theaters from Thursday through Sunday for the following three weekends.

The unusual release pattern poses some challenges for movie theaters, which have to find other fare to fill slots on the days when Swift's movie isn't playing.

So if you can't get to theaters this weekend, you'll have to wait a few days.

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How much are tickets for 'Taylor Swift | The Eras Tour'?

How much power does Taylor Swift have in the entertainment-industry ecosystem? She's even charging her own ticket prices for her concert movie.

Not counting fees and other theater add-ons, ticket prices are $19.89 — echoing Swift's birth year, and the title of one of her biggest albums — and $13.13, reflecting her favorite number.

Advance tickets are available at theater websites and at the box office.

Will there be anything special in theaters for opening weekend of the Taylor Swift concert movie?

On opening night, participating Marcus Theatres will have a friendship bracelet-making station (it's a Taylor thing), will be handing out official mini-posters (while supplies last), and will have Swift-themed cocktails and official Swift popcorn tubs and cups.

But the biggest special effect at opening-weekend screenings of "Taylor Swift | The Eras Tour" will likely be Swift's fans. If the attendees at this summer's concerts are any indication, the audience will bring as much energy to the experience as what is on screen.

While theaters often ask audiences to keep silent during the movie, "The Eras Tour," like the concert tour it's documenting, is certain to elicit much joyful noise from moviegoers. The Oriental is "very welcoming" for the anticipated singalongs at each screening, Ogburn said.

“That energy seems to be something we all are leaning into,” she said. “It feels a lot like a film festival, so it’s something we’re very familiar with.”

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This article originally appeared on Milwaukee Journal Sentinel: 'Taylor Swift | The Eras Tour': What to know about going to the movie