‘Taylor Swift: The Eras Tour’ Hits Tracking With $100M-$125M Opening Weekend Projection

  • Oops!
    Something went wrong.
    Please try again later.

EXCLUSIVE: We promise that you’ll never find another one like this: AMC’s Taylor Swift: The Eras Tour concert movie hit tracking this morning with a $100M-$125M opening-weekend outlook when it opens on October 13 in cinemas.

These are industry estimates and do not come from AMC.

More from Deadline

The Sam Wrench-directed concert film is really hot with women under 25, just a few points under Barbie ($162M opening) and north of The Little Mermaid ($118.8M four-day opening). Tracking has added other titles such as Elvis, Bohemian Rhapsody, A Star Is Born and Ocean’s 8 as comps against The Eras Tour, pulling its opening weekend average down to $85M. However, sources believe those comps are outliers.

Total Awareness and Definite Interest in Taylor Swift: The Eras Tour also is through the roof.

“This movie is a unicorn,” one razor-sharp box office analyst tells Deadline about the pic’s anomaly power.

Look, we all know how tracking goes. Make no mistake: If The Eras Tour misses its mark and opens at $85M, that still would be the biggest opening ever for a concert movie. Nothing to be ashamed about.

RELATED: Movie Release Date Calendar For 2023

Last week we told you that presales for Taylor Swift: The Eras Tour at the top three U.S. circuits — AMC, Regal and Cinemark — as well as Canada’s Cineplex and Mexico’s Cinepolis, have amounted to $65M. That’s an atmosphere that superhero movies reach a few days before their opening weekend, read Doctor Strange in the Multiverse of Madness ($60M) and The Batman ($42M).

RELATED: ‘Taylor Swift: Eras Tour’ Concert Film Breaks AMC Record For First Day Presales With $26M, Beating ‘Spider-Man: No Way Home’

As we told you out of TIFF, Taylor Swift: The Eras Tour received a SAG-AFTRA interim agreement so that the 12-time Grammy winner can promote the movie. Swift is on a break from her Eras Tour and won’t resume live shows until November 9 in Buenos Aires.

Concert films look to be making a comeback at the box office. The Talking Heads reunion out of TIFF for A24’s 40th anniversary of Stop Making Sense minted more than $640,000 at 165 Imax locations, making it the biggest live event ever for the large-format exhibitor. That 1984 Jonathan Demme-directed concert pic is opening in 300 Imax auditoriums this weekend, with word that many showtimes already are selling out.

RELATED: ‘Stop Making Sense’ Parties & Discos: Imax Weekend Sales Selling Out; Talking Heads Santa Monica Reunion Draws John C. Reilly, Stephanie Hsu, More

Best of Deadline

Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

Click here to read the full article.