‘Taylor Swift: Eras Tour’ Film Surpasses $100 Million in Advance Ticket Sales

Rebecca Rubin
·2 min read
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Taylor Swift’s “Eras Tour” concert film is breaking records before it even hits theaters.

With a week until the movie graces the big screen, it has surpassed $100 million worldwide in advance ticket sales, according to its official distributor AMC Theatres. These revenues encompass all showtimes, locations and circuits playing “Eras Tour” across the globe, not just AMC locations.

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Swift’s concert film, which captures her record-breaking stadium tour, opens in theaters on Oct. 13 — to coincide with the pop star’s lucky number — and will screen in 8,500 cinemas across 100 countries.

With this momentum, it’s poised to land one of the biggest debuts of the year. Industry experts believe “Eras Tour” could surpass $100 million in just North America (the current figure for advance ticket sales includes the international box office) during opening weekend, which would be unprecedented business for a concert film. Only five films in 2023 — “Barbie” ($162 million), “The Super Mario Bros. Movie” ($146 million), “Spider-Man: Across the Spider-Verse” ($120 million), “Guardians of the Galaxy Vol. 3” ($118 million) and “Ant-Man and the Wasp: Quantumania” ($106 million) — have generated at least $100 million in their domestic debuts.

Swift’s “Eras Tour” has been shattering expectations since tickets first went on sale. It set a single-day ticket sales record for AMC Theatres with $26 million in North America, besting the all-time benchmark previously held by “Spider-Man: No Way Home” ($16.9 million). Advance ticket sales are particularly strong in premium large-screen formats like Imax and Dolby Cinema, according to AMC.

“Taylor Swift: The Eras Tour” will play at least four showtimes per day on Thursdays, Fridays, Saturdays and Sundays at every AMC theater location in the United States. The cinema chain promises it will “continue to take steps to reach agreements with additional cinema operators throughout the world to play this spectacular Taylor Swift tour-de-force.”

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