Taylor Swift Broke 73 Records with Release of New Album Midnights

Alex Young
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The post Taylor Swift Broke 73 Records with Release of New Album Midnights appeared first on Consequence.

To the surprise of no one, Taylor Swift’s new album Midnights is a certified smash. On its way to debuting at No. 1 in 14 countries — including the US, the UK, Australia, and Canada — Swift’s 10th LP also broke a bevy of records worldwide.

Among her many feats, Swift became the only artist to have five albums debut with over 1 million units sold in their first week in US Nielsen history. Midnights moved 1.578 million units, behind only Adele’s 25 for the biggest debut by a female artist in Billboard history.

Of the 1.578 millions sold, one million of that total was pure album sales — the first album to achieve this since Swift’s own reputation in 2017. What’s more, Midnights sold 575,000 copies on vinyl — the largest week for an album on vinyl since tracking began in 1991.

Update – October 31st: Swift just set yet another Billboard record, becoming the first artist to claim all top ten entires on the Hot 100 in a single week.

Swift’s Midnights also broke Spotify’s records for most global streams in a five-day period and most single day streams. And her song “Anti-Hero” now holds the record for most song streams on the global Spotify chart with 17.39 million.

Further cementing her place in history, Midnights is Swift’s 11th No. 1 album overall, tying Barbra Streisand for most No. 1 albums made by women. She’s also the sixth act to earn more than 10 No. 1 albums over the course of their careers, joining The Beatles (19), Jay-Z (14), Drake (11), Bruce Springsteen (11), and Streisand.

That’s just scratching the surface of the many records Swift achieved with Midnights; you can find them all listed out below.

Read our review of Midnights, and see the many easter eggs hidden within her video for “Anti-Hero.” Also check out our updated list of Swift’s albums, ranked from worst to best.

Midnights debuts at #1 around the world

#1 US
#1 UK
#1 Australia
#1 Canada
#1 France
#1 Germany
#1 Italy
#1 Belgium
#1 Ireland
#1 Finland
#1 Netherlands
#1 New Zealand
#1 Norway
#1 Sweden

— Taylor Swift becomes the only artist to have five albums debut with over 1 million units sold in their first week in US Nielsen history

— Midnights surpasses 1 billion global album streams in under one week, a new career high

— Swift is now the #1 best selling artist by total album units in the US in 2022

— Midnights over 1 million US pure album sales in one week, first album to achieve this since her own reputation (2017)

— Midnights breaks record for biggest first week global Spotify streams for any album in five days of release

— Midnights biggest first week global streams for any album in Amazon Music history

— Midnights breaks record for biggest vinyl sales week for any album in Nielsen era

— Midnights breaks the all-time record for most single day streams for an artist catalog in global Spotify history (228 million)

— Swift becomes most streamed female artist in Spotify history, first to cross 35 billion across all credits

— Midnights breaks record for highest first week US streams for any album in 2022

— Swift ties Barbra Streisand as the female artist with the most #1 albums in Billboard 200 history (11).

— Swift becomes first female artist to have 11 albums debut at #1 on the Billboard 200

— Swift extends record as female artist with the most weeks at #1 on the Billboard 200.

— Midnights #1 best-selling album of the year by any artist in US pure sales after 1 day of release

— Midnights #1 best-selling album of the year by any artist in US vinyl sales after 1 day of release

— Midnights first 1 million debut in the post-bundling era

— #1 best-selling artist of the year in US pure album sales, first over 1 million

— Extends record as the artist with the most weeks at #1 on the Billboard Artist 100 (51 weeks)

— Midnights surpasses 1989 as the biggest US album debut in Taylor Swift’s career

Spotify:
— Midnights breaks record for biggest album debut in Spotify history (186 million streams)
— Midnights breaks record for biggest album debut in US Spotify history (88 million streams)
— “Anti-Hero” debuts at #1 on the global Spotify chart with 17.39 million streams. Biggest chart debut in history.
— “Lavender Haze” debuts at #2 on the Global Spotify chart with 16.4 million streams. Second biggest chart debut in history.
— “Snow On the Beach” feat. Lana Del Rey debuts at #3 on the Global Spotify chart with 15.03 million streams. Third biggest chart debut in history.
— “Snow On the Beach” feat. Lana Del Rey breaks record for most first day streams for an all-female collaboration with 15 million streams
— “Maroon” debuts at #4 on the global Spotify chart with 14.4 million streams. Fourth biggest chart debut in history.
— “You’re On Your Own, Kid” Debuts at #5 on the global Spotify chart with 12.84 million streams. Fifth biggest chart debut in history.
— Taylor Swift now holds the top 5 biggest global streaming single debuts in chart history.
— Taylor Swift breaks the all-time record for most single day streams for an artist catalog in Spotify history (228 million)
— Midnights over 100 million streams in each of first four days of release, only album to ever achieve this
— Midnights fastest album to ever reach 500 million streams, taking less than four days to reach this milestone
— Taylor Swift becomes the most streamed female artist in Spotify history, first to cross 35 billion across all credits
— “Anti-Hero” debuts at #1 on the US Spotify chart with 7.786 million streams. Biggest single day streams in history.
— “Lavender Haze” debuts at #2 on the US Spotify chart with 7.644 million streams. Second biggest single day streams in history.
— “Maroon” debuts at #3 on the US Spotify chart with 6.8 million streams. Third biggest chart debut in history.
— “Snow On the Beach” feat. Lana Del Rey debuts at #4 on the US Spotify chart with 6.179 million streams. Fourth biggest single day streams in history.
— Taylor Swift now holds the top 4 biggest single day streaming peaks in US chart history.

Apple and iTunes:
— Extends record most #1 hits on US iTunes among all artists (56)
— Three #1 hits on US iTunes from ‘Midnights’, all self-replacing at top spot:  “The Great War”, “Bigger Than The Whole Sky”, “Anti-Hero”
— Two #1 hits on Apple Music from Midnights
— “Lavender Haze” and “Anti-Hero” both peak at #1 both US and Global
— Simultaneously occupy the entire top 10 all-genre songs both US and Global
— Midnights biggest first day streams for a pop album in Apple Music history‘
— Midnights biggest first day streams for any album in Dolby Atmos in Apple Music history

Amazon:
— Midnights biggest first day global streams for any album in history (7.97 million)
— Midnights biggest first week global streams for any album in history
— Midnights biggest first day Alexa requests for any album in history

Around the World:
Biggest Debut Week of 2022
— Australia
— Canada
— China (Western Artist)
— Germany (International Artist)
— Ireland
— New Zealand
— Taiwan (International Artist)
— UK

Taylor Swift’s Biggest Consumption Week EVER
— France, Germany, Italy, Poland, UK

Vinyl
— Smashes modern era best selling vinyl week in Australia, Canada, UK
— Biggest vinyl week by an international artist in 2022 in Germany

D2C
— All-time D2C sales record for Universal Music in Brazil, Canada, Mexico, UK, Australia, Germany,

Spotify
— Captured #1-13 on the Global Spotify Chart and in the UK, Canada, Philippines, Ireland, New Zealand and Singapore on release

#1 Spotify album chart globally and in 30 markets

UK
Certified Gold in two days
“Anti-Hero” biggest Spotify UK debut for an international artist
Pre-orders topped her biggest market debut week (1989)
First time Swift secures BOTH #1 album & #1 single (“Anti-Hero”)
Marks 9th consecutive #1 album
Biggest debut album of 2022
Biggest debut album by an international artist Since 2011 (Lady Gaga’s Born This Way)
Biggest week 1 streams by an international artist
First and only female artist to have 9 UK #1 albums this century – 2nd most #1 albums by a female after Madonna (12)

Australia
— Certified Gold in week 1
— Triple Killer – #1 album, single “Anti-Hero” & airplay debut – first time in market history
— #1 airplay debut “Anti-Hero” (First time in market history)
— Marks 10th #1 album
— Most album streams in a week in ARIA chart history
— Highest selling album on the ARIA album chart since 2017 (reputation)
— Biggest vinyl debut ever
— “Anti-Hero” marks 9th #1 ARIA single
— Midnights claims the most singles to ever debut in the top 10 (9 total, 13 of top 14)
— 4 of Swift’s albums including Midnights are in the top 20 album chart and 7 in the top 50

Canada
— Certified Gold in pre-orders & physical ship before release
— All-time record for most streams for any album in 24 hours on Spotify
— All-time record for most streams for any single in 24 hours (“Anti-Hero”)
— All-time record for most streams for any single in a week (“Anti-Hero”, 6.8M)
— On pace to debut #1-13 Singles on official Canadian consumption chart
— “Anti-Hero” certified Gold in five days

Germany
— Swift’s first #1 album in the market
— Biggest 2022 album debut by a solo artist
— Pre-orders topped her biggest market debut week (reputation)
— Biggest streaming album debut week of 2022

Brazil
— Certified Gold in two days
— All-time record for most streams for any album in 24 hours on Spotify (8.1M)
— All-time record for most streams for an international album in a week on Spotify (34.1M)
— All-time record for most streams for any single by an international artist in a week on Spotify (“Anti-Hero”, 4.1M)
— All-time record for most streams for any single by an international artist in 24 hours on Spotify (“Anti-Hero”)

New Zealand
— Midnights debuts #1, marking 11th consecutive #1 album
— “Anti-Hero” debuts #1 on the singles chart.
— Songs from Midnights occupy the Top 4 positions on the singles, the maximum allowed by chart rule.

Ireland
— Marks 8th #1 Album – extends run as the female artist with the most #1 albums this millennium
— 2nd consecutive double #1 album & #1 single (“Anti-Hero”)
— First time achieving #1 album and top 3 singles
— Biggest debut album since 2017 (Ed Sheeran’s Divide)
— Biggest debut album of 2022
— Outsold rest of the top 20 album chart combined
— 6 of Swift’s albums have re-entered the top 40 album chart

Philippines
— Certified Gold in debut week
— 6 songs from Midnights broke previous single day Spotify stream record
— All-time record for most streams for any single in 24 hours on Spotify (“Anti-Hero”, 1.09M)
— “Anti-Hero” & “Lavender Haze” exceed 1M daily streams on Spotify – first time ever
— Biggest debut album week of ALL-TIME on Spotify

Spain
— Most streamed album by an anglo-artist in one day on Spotify (2.8M)

Norway
— Biggest album debut by a female artist in 2022

Taylor Swift Broke 73 Records with Release of New Album Midnights
Alex Young

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