Tarte’s Cult-Favorite Concealer Rarely Goes on Sale — but It’s 25% Off Today Only

We love a good deal (well, who doesn’t?), but what we love even more is when we find an amazing deal on a product that rarely goes on sale — which is the case right now at Tarte Cosmetics.

To celebrate its 19th birthday, the beauty brand is offering new savings on some of its top-rated products every day, with each day featuring a different deal. And today, you can snag 25 percent off any member of the Shape Tape family, which, yes, includes the cult-favorite Shape Tape Contour Concealer that hardly ever goes on sale. All you have to do to redeem this major discount is enter the promo code SHAPETAPE at checkout.

Why do people love this Tarte concealer so much? Let us be the first to tell you. For starters, its creamy, full-coverage formula is super easy to build and blend. Not only does it conceal dark circles, but it also illuminates and lifts the under eyes for that gorgeous, flawless finish. It can also be used to cover up other imperfections like acne scarring and redness.

Tarte
Tarte

Buy It! Shape Tape Contour Concealer, $20.25 with code SHAPETAPE (orig. $27); tartecosmetics.com

Over 12,400 customers gave it a 4.8-star review, with some calling it “the best concealer ever” and their “go-to, holy grail” concealer. It’s so popular, in fact, that one tube of the product sells every 12 seconds. The Shape Tape concealer comes in 30 different shades, which all happen to still be in stock. But here’s the catch: This can’t-miss deal ends tonight at midnight, so you’ll have to hurry and take full advantage of it while you can.

Keep scrolling to see other Tarte foundations and powders in the Shape Tape family, like the Face Tape Foundation, that you can get on major sale today, too.

Tarte
Tarte

Buy It! Face Tape Foundation, $29.25 with code SHAPETAPE (orig. $39); tartecosmetics.com

Buy It! Shape Tape Pore & Prime Balm, $18.75 with code SHAPETAPE (orig. $25); tartecosmetics.com

Tarte
Tarte

Buy It! Shape Tape Setting Powder, $25.50 with code SHAPETAPE (orig. $34); tartecosmetics.com

Tarte
Tarte

Buy It! Base Tape Hydrating Primer, $22.50 with code SHAPETAPE (orig. $30); tartecosmetics.com