Target Pulls Black History Month Item from Shelves for Misidentifying 3 Civil Rights Icons

The magnet book incorrectly labels W.E.B. Du Bois, Booker T. Washington and Carter G. Woodson

Target has announced it is pulling a magnet book from its shelves after key historical Black figures featured were mislabeled ahead of Black History Month.

The product, titled “Civil Rights Magnetic Learning Activity,” incorrectly labels civil rights icons W.E.B. Du Bois, Booker T. Washington and Carter G. Woodson.

Du Bois’ image was labeled as Woodson, Woodson was labeled as Washington and Washington was labeled as Du Bois.

In a statement obtained by PEOPLE, a Target spokesperson said the item “will no longer be selling this product in stores or online” and that the company has made the product’s publisher "aware of the errors."

Related: Black History Month Explained: Who Started It, Why It's in February and More Facts You Should Know

The magnet book’s glaring mistakes gained public attention at the end of January when a TikTok user, under the handle @Issatete, pointed them out in a now-viral video calling for the product to be removed from shelves.

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The video was posted just days before the beginning of Black History Month, which is observed every February in the United States.

Related: Notable Moments in Black History this Week, From Nelson Mandela's Release to Frederick Douglass' Birthday

In the clip, the TikToker said she had hoped to give the item to her children, but was disappointed to find multiple mistakes were made.

“I get it, mistakes happen,” she later added. “But this needs to be corrected ASAP.”

Bendon Publishing, which created the magnet book, did not immediately respond to PEOPLE’s request for comment.

Related: Black Activists, Artists, Historians and Changemakers You Should Follow on Social Media

In a second video uploaded Wednesday night, the TikToker thanked those who watched her video for “tagging Target and holding them accountable” for selling the product.

“I’m a U.S. history teacher,” she said in the clip. “I was not going to let that slide.”

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