Target Announces Diane von Furstenberg Designer Collab — and Yes, It Includes the Iconic Wrap Dress
The new collection launches March 23
Dimitrios Kambouris/Getty, Courtesy of Target
Diane von Furstenberg and her Target collabTarget just announced its latest designer collaboration — and it's iconic.
Launching March 23, the Diane von Furstenberg for Target collaboration will include everything from clothing to accessories, homewares to beauty products. And as to be expected from a DVF collection, everything will include bright colors and prints.
Known for creating the wrap dress 50 years ago, von Furstenberg's collection wouldn't be complete without her well-known silhouette.
Courtesy of Target
Target DVF collab“This is a wrap dress that is as close to the brand as you can get,” she told Vogue of the version she created with Target. “It's a wrap dress without a color in jersey and with long sleeves. And the price is ridiculous. $50.”
The whole collection encompasses more than 200 pieces and starts at just $4 with many pieces coming in under $50. The designer also worked closely with her granddaughter Talita von Furstenberg on the project, telling Vogue of what they created, “It's about celebrating creativity and colors and the lifestyle of happiness and cheerfulness. Just things for your life that make you feel good.”
Courtesy of Target
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The collection also includes made-to-order furniture starting at $300, which can be customized with one of seven different DVF for Target fabrics. Target's latest collection also boasts adaptive collections in the kids' size ranges. All the clothes for babies, toddlers and girls come in adaptive sizes.
As for the prints you'll see in the collection, the designer told Vogue that she pulled from her own archives to adapt for Target, as prints have played a huge role in her eponymous brand's own history. One print is a poppy design that resembles animal print that dates back decades. Another is ginkgo that she told Vogue is a "big print" for the brand because of how fond she's always been of it.
The collab will be available to shop online and in select Target stores starting March 23 and will be available while supplies last.
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