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Swizz Beatz reveals his immersive skating rink and art exhibit is set to return. AlUla on Wheels II is set to launch on Jan. 25, 2024, in the heart of AlUla, Saudi Arabia. Initially designed as a pop-up during last year’s AlUla Wellness Season, the pop-up will now have a three-year home in the AlJadidah Arts District.
“The evolution of AlUla On Wheels proves what a remarkable and inventive culture that is developing in Saudi,” explained the Bronx native. “What we’ve planned this year stretches the boundaries of music and art and proves that creativity flows seamlessly around the world.”
According to a press statement, the all-new design and concept will let patrons experience three epochs of time through skate and music featuring Hip-Hop, reggaeton, and dance.
The roller skating environment is designed by KeyConcept, a design firm headquartered in Dubai and Riyadh. It is set to feature arcade games such as Pac-Man and pinball, and an immersive bubble tunnel walking visitors through the history of AlJadidah, from the golden era of skate to the year 2030 and beyond.
“In working with the talented team at KeyConcept, Swizz and I wanted to particularly emphasize community, culture, and movement through time for this second installment of AlUla on Wheels. We wanted a truly curated destination featuring mesmerizing lights, colors, and design. The journey will begin by going through a tunnel which illustrates the three different eras, taking everyone from the past to the future of Saudi Arabia,” explained Noor Taher of Good Intentions.
“Following the overwhelming success of the first edition of AlUla on Wheels last year, bringing the event back this year was critical to satisfy demand from our local community and those from further afield,” added Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla.
“At AlUla, we take great pride in curating events and experiences that can’t be had anywhere else, bringing people together and giving them the platform to create cherished memories. With the belief that skating is an activity for everyone to enjoy, I invite everyone, from seasoned pros and keen amateurs to absolute beginners to join us for an unforgettable experience.”
Once opened, AlUla On Wheels II “AlJadidah Time Machine” both locals and visitors have the opportunity to attend. Skating sessions last 45 minutes and tickets can be booked online for SAR 40. View details below.
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