Sweden’s Prime Minister Says It’s ‘No Secret’ He’s a Swiftie as He Extends ‘Warm Welcome’ to Her Eras Tour

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Swedish Prime Minister Ulf Kristersson welcomed Taylor Swift’s Eras Tour to Stockholm as he reminded fans that he too is a Swiftie.

Sweden’s prime minister is reminding his country that he’s a fan of Taylor Swift as the megastar’s Eras Tour takes over Stockholm this weekend.

Ulf Kristersson, who stepped into his role as prime minister in 2022, extended a “warm welcome” to Swift on Thursday, May 16 as she prepared to kick off three consecutive nights in Sweden’s capital city. Stockholm even adopted a temporary Swift-inspired nickname in honor of her arrival.

In a post on Instagram that featured a photo taken of the “Cruel Summer” singer during one of her recent performances, Kristersson said his identity as a Swiftie was “no secret,” according to the social media platform’s translation of his caption. Fandom aside, Kristersson noted that her tour was expected to have a positive impact on Sweden’s economy.

The Stockholm Chamber of Commerce’s chief economist, Carl Bergkvist, told Agence France-Presse that an estimated 120,000 of the 150,000 people expected to attend Swift’s three shows in Stockholm would be traveling into the city for the event, with many likely arriving from out of the country. Bergkvist further estimated that those staying in the area would spend “approximately half a billion Swedish kronor,” or $46 million, on hotel costs, food, transportation and more during their trip.

Economic experts in countries that Swift’s Eras Tour has already visited, as well as some of the European nations that her tour will be stopping in soon, have similarly commented on her concerts’ local economic impacts.

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Swift’s tour kicked off its first night in Stockholm on Friday, May 17. As one Swift fan account noted on X, formerly Twitter, Kristersson was spotted in the audience at the show.

Swift launched the European leg of her Eras Tour last week in Paris following a two-month break. During that time away from performing, she released her 11th studio album, The Tortured Poets Department, which is now represented in her Eras Tour shows. After her final concert in Stockholm on Sunday, May 19, the “Anti-Hero” songstress will travel to Portugal and Spain for a handful of dates before bringing her tour back to France.

While many Swifties have expressed their love for her new album on social media, the various eras of her career remain well-represented at her shows. Kristersson acknowledged her 1989 era specifically with a reference to “Welcome to New York” while addressing the pop star in a Friday video on Instagram.

“Welcome to Stockholm, it’s been waiting for you,” he said with a smile.

Next: Taylor Swift Celebrates ‘Crazy News’ As Her Eras Tour Sets New Record in Sweden