Swae Lee, Haim, Ari Lennox to Perform, Grateful Dead’s Bob Weir to Speak on Levi’s 501 Day Livestream

Variety Staff
·3 min read

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Swae Lee, Ari Lennox, Haim, Mahalia, Raja Kumari, G Flip and Se So Neon will perform and Grateful Dead cofounder Bob Weir will be interviewed on Levi’s annual “501 Day” — taking place May 20 (today) via livestream starting at 10 a.m. ET/ 7 a.m. PT.

Along with the performances, the day will also include conversations, “DIY denim personalization sessions” with in-house tailors, and a peek into the Levi’s archives chronicling the history of the 501 blue jean.

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“Through ‘Levi’s 501 Live,’ we learned just how many of our fans want to tune into seeing their favorite performers at-home in an intimate setting and we wanted to bring to life an even greater experience with a full line-up to celebrate the storied 501,” says Jennifer Sey, CMO of Levi Strauss & Co. Global Brands.

The day will also feature:

  • DIY how-tos with Lily Aldridge, Leo Mahalo & ZHC, and Vanness Wu.

  • Highsnobiety’s Jian DeLeon in conversation with Tremaine Emory and Samuel Trotman discussing the cultural impact of the 501.

  • In conversation with Bob Weir and friends, covering the history of Music, San Francisco, and Levi’s during the 60s and 70s.

  • Exclusive launch of Levi’s® x Golf in collaboration with Tyler, the Creator’s Golf Wang.

And more.

LEVI’S 501 DAY LIVE LINEUP — MAY 20, 2020 BEGINNING AT 7:00AM PST

  • 7:00AM PST — 501 Documentary

  • 8:01AM PST — 5:01 Live Performance by Mahalia

  • 9:00AM PST — Levi’s 501 Archives Tour with Tracey Panek (Levi Strauss & Co. Historian) & Paul O’Neill (Levi’s Vintage Clothing Head Designer)

  • 10:00AM PST — Levi’s 501 Day x GOLF Collaboration Drop

  • 11:00AM PST — Highsnobiety’s Jian DeLeon in conversation with Tremaine Emory & Samuel Trotman

  • 12:00PM PST — Ari Lennox in conversation with Jen Sey

  • 1:00PM PST — 5:01 Live Performance by Ari Lennox

  • 2:00PM PST — DIY session with Lily Aldridge

  • 3:00PM PST — DIY with Leo Mahalo and ZHC

  • 4:00PM PST — In conversation with Bob Weir and friends.

  • 5:01PM PST — 5:01 Live Performance by HAIM

  • 6:00PM PST — 5:01 Live Performance by Swae Lee

  • 7:00PM PST — DIY session with Vanness Wu

  • 8:00PM PST — 5:01 Live Performance by Raja Kumari

  • 9:00PM PST — 5:01 Live Performance by G Flip

  • 10:00PM PST — 5:01 Live Performance by Se So Neon

 

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