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April is Earth Month, and while many of us strive every day to make conscious choices to care for our planet, this month it may be worth doubling down on our efforts.
Many brands have embraced a sustainable approach to every aspect of their companies, while others are taking strides to improve their business as eco-friendly becomes more than just a fleeting trend, but an entire way to shop.
If you’re considering indulging in a little retail therapy ahead of Earth Day, why not put your dollars to good use? We’ve gathered eight brands to love that are making it easier to make more sustainable choices — this month and beyond.
While the retailer is dedicated to carrying the best in green beauty, many of the brands that are found in stores and online also focus on sustainability. Their exclusive Detox Mode line in particular is one to watch if you’re looking to support brands that give back, as one tree is planted for every product sold from the line.
SHOP IT: The Detox Market, $143 CAD/$102 USD
Best known for their alternative to traditional shampoos and conditioners, Hairstory has eliminated plastic bottles across its New Wash range in favour of more environmentally friendly pouches. The brand is also transitioning to become a fully recyclable company, and is part of 1% for the Planet, donating 1% of New Wash sales to water-related issues.
SHOP IT: Hairstory, $54 CAD/$40 USD
Just in time for Earth Day, Nordstrom has announced several initiatives with a focus on sustainability, including a pop-up collaboration with Package Free. When it comes to beauty, they’ve also partnered with Terracycle to recycle beauty waste and packaging in all retail locations in both the United States, and now in Canada too.
SHOP IT: Nordstrom, $22 USD
Another prominent member of 1% for the Planet since 2012, Caudalie has since planted more than eight million trees, surpassing the goal they had set to plant by 2021. Their new Resveratrol-Lift collection is also housed in completely recyclable packaging, as they work to improve their roster of eco-friendly products.
SHOP IT: Caudalie, $79 CAD/ $65 USD
In honour of Earth Month, beauty giant Aveda has partnered with charity:water, and will be donating 100 per cent of their proceeds made on Earth Day to the organization. In addition to their initiatives throughout the month of April, more than 85% of Aveda’s skin care and hair styling PET bottles and jars are made entirely from post consumer recycled materials.
SHOP IT: Aveda, from $18 USD/$23 CAD
By encouraging shoppers to cut down on plastic waste with their every-increasing range of “naked” products, Lush is changing the beauty game for good. Currently, 42 per cent of their product range is sold without any packaging, and the ones that are sold in their iconic black pots can be collected and returned in exchange for a free fresh face mask.
SHOP IT: Lush, $7 CAD/ $7 USD
With a unique packaging that’s derived from sugarcane, Each & Every’s Worry-Free Deodorant offers a sustainable deodorant option that doesn’t sacrifice convenience. The brand also offers a recycling program, where customers can send back five empties of any size and receive a free travel-sized gift to enjoy.
SHOP IT: Each & Every, $15 USD/$19 CAD
Helping to lead the way when it comes to plastic-free skincare and personal care items, Meow Meow Tweet has taken their commitment even further with their latest Plastic Negative Certification. By partnering with rePurpose Global, the brand is donating a portion of their funding to remove 2x the plastic waste from nature that they produce.
SHOP IT: Meow Meow Tweet, $25 USD/$31 CAD
Known for their innovative and completely recyclable palettes, Aether Beauty is an emerging brand that’s making waves in the world of makeup. Founded in 2018, they’re committed to creating beautiful, effective and plastic-free beauty products, while a portion of sales goes directly to environmental charities.
SHOP IT: Aether Beauty, $58 USD/$73 CAD