Super Bowl Delivers Largest Audience Ever, With 123.7 Million Total Viewers (Updated)
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CBS’ Sunday broadcast of the Kansas City Chiefs’ Super Bowl 58 win over the San Francisco 49ers drew about 5 million viewers for every cutaway to Taylor Swift.
In a ratings update, Nielsen reported on Tuesday morning that the Chiefs’ 25-22 championship win — in only the second Super Bowl ever to go into overtime — averaged 123.7 million viewers, up 78% from last year’s Big Game.
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Super Bowl LVIII on CBS in and of itself drew 120.3 million linear viewers, the largest audience in history for a single network hosting the game and the best household rating (43.5) since Super Bowl LI in 2017.
An additional 2.3 million viewers watched the Spanish-language broadcast on Univision, and 1.2 million tuned in to watch the kid-friendly broadcast on Nickelodeon and Nick-at-Nite.
Sunday’s game also stands as the most-streamed Super Bowl in history, thanks to a record-setting audience on Paramount+ (though no supporting data points were furnished).
All told, more than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across linear and streaming, up 10% from last year and marking the highest unduplicated total audience in Super Bowl history.
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Among Super Bowl Sunday’s pre- and mid-game entertainment, Andra Day’s performance of “Lift Every Voice and Sing” earned an average reader grade of “C,” Post Malone’s take on “America the Beautiful” drew a “B-,” Reba McEntire’s singing of the national anthem scored an “A-,” and Usher’s halftime show netted a “C.”
Following the Big Game this year was the series premiere of the Justin Hartley-led Tracker, which nearly tied Alias (circa 2003) and Elementary (2013) for the latest start time ever for a lead-out, getting underway as it did just before 11:15 pm ET. TVLine readers gave Tracker‘s premiere an average grade of “B+,” with a whopping 94% saying they’ll come back for Episode 2.
Viewership numbers for Tracker can be found here.
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