Sundance Readies for Its 40th Annual Festival, Complete with New Logo and Early Ticketing Info

Kate Erbland
·2 min read
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While the cinephile world remains steeped in the fall festivals — Venice, Telluride, and TIFF behind us, NYFF just days away from unspooling — Sundance 2024 is already pricking some ears. When the annual festival rolls out in Utah next January, the storied event will be celebrating its 40th anniversary, and with that comes some necessary freshening.

First up: a new logo (which you can check out above). Next item of business: plenty of information, including the newly-unveiled 2024 festival site, ticketing details for all manner of passes and individual tickets, and on-sale dates. The festival site includes a breakdown of this year’s various ticket offerings, plus a comprehensive “How to Fest” guide for both in-person and online attendees.

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As IndieWire reported in August, after two consecutive years of robust at-home online screenings for ticket-buyers and passholders, Sundance will prioritize the in-person experience for the 2024 edition. This year’s festival runs January 18 through 28 in Park City and Salt Lake City, Utah.

This year, online viewing for the general public will not be available until the back half of the festival, kicking off on January 25 and running until the final day of the festival, January 28. Online selections are expected to focus primarily on films in the five Competition sections (including NEXT). The festival will, however, make those online films available to press and industry a day earlier, January 24.

The 40th edition of the festival also marks the debut of IndieWire’s own co-founder Eugene Hernandez as Sundance Film Festival director and head of public programming. Hernandez’s appointment was announced in September 2022, and he succeeds Tabitha Jackson, who announced her departure in June 2022.

At Sundance, he leads the Institute’s year-round public programming with a focus on independent film and media. Hernandez has been a leader in the film and media arts for more than 25 years, from launching IndieWire in 1996 to most recently serving as senior VP of film at Lincoln Center, which runs NYFF. He also served as publisher of Film Comment.

Ticket packages for the 2024 Sundance Film Festival will go on sale starting October 18, with individual tickets available for purchase starting January 11.

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