Streaming Ratings: ‘Eras Tour (Taylor’s Version)’ Scores for Disney+

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Taylor Swift made her chart debut in Nielsen’s streaming rankings, as her concert movie The Eras Tour (Taylor’s Version) had a strong showing over its first four days of release on Disney+.

The film racked up 677 million minutes of viewing in the United States in the week of March 11-17 (it debuted on Disney+ on March 14), finishing second among movies and eighth among all titles for the week. Disney had previously said that The Eras Tour (Taylor’s Version) had 4.6 million views (defined as total viewing time divided by running time) worldwide over its first three days; the four days of Nielsen measurement translate to about 3.22 million views of the 3 1/2-hour film.

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Guy Ritchie’s Netflix series The Gentlemen took the No. 1 overall spot for the week, moving up from third place a week earlier as it improved to 1.86 billion minutes of watch time from 1.21 billion. Millie Bobby Brown’s movie Damsel stayed in second place with 1.54 billion minutes, while the previous week’s leader, Love Is Blind, dropped to third overall with a still-strong 1.44 billion minutes of viewing.

Peacock’s Apples Never Fall, which had a binge release on March 14, debuted in sixth place among original series with 476 million minutes of viewing. Both Poor Things (376 million minutes) and Oppenheimer (286 million minutes) made the top 10 movies a week after winning multiple Oscars.

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries. The top streaming titles for March 11-17, 2024, are below.

Overall

1. The Gentlemen (Netflix), 1.86 billion minutes viewed
2. Damsel (Netflix), 1.54 billion
3. Love Is Blind (Netflix), 1.44 billion
4. Bluey (Disney+), 1.06 billion
5. Grey’s Anatomy (Hulu/Netflix), 830 million
6. Brooklyn Nine-Nine (Netflix/Peacock), 819 million
7. NCIS (Netflix/Paramount+), 797 million
8. The Eras Tour (Taylor’s Version) (Disney+), 677 million
9. Turning Point: The Bomb and the Cold War (Netflix), 621
10. Young Sheldon (Max/Netflix), 618 million

Original Series

1. The Gentlemen, 1.86 billion minutes
2. Love Is Blind, 1.44 billion
3. Turning Point: The Bomb and the Cold War, 621 million
4. Avatar: The Last Airbender (2024) (Netflix), 502 million
5. Blown Away (Netflix), 489 million
6. Apples Never Fall (Peacock), 476 million
7. Shogun (Hulu), 408 million
8. The Signal (2024) (Netflix), 377 million
9. The Program: Cons, Cults and Kidnapping (Netflix), 357 million
10. Masters of the Air (Apple TV+), 330 million

Acquired Series

1. Bluey, 1.06 billion minutes
2. Grey’s Anatomy, 830 million
3. Brooklyn Nine-Nine, 819 million
4. NCIS, 797 million
5. Young Sheldon, 618 million
6. The Big Bang Theory (Max), 570 million
7. Suits (Netflix/Peacock), 563 million
8. Cocomelon (Netflix), 556 million
9. Criminal Minds (Hulu/Paramount+), 493 million
10. Avatar: The Last Airbender (2005) (Netflix/Paramount+), 464 million

Movies

1. Damsel, 1.54 billion minutes
2. The Eras Tour (Taylor’s Version), 677 million
3. Irish Wish (Netflix), 583 million
4. Wonka (Max), 526 million
5. Poor Things (Hulu), 376 million
6. Ricky Stanicky (Prime Video), 336 million
7. The Super Mario Bros. Movie (Netflix), 327 million
8. Moana (Disney+), 324 million
9. Oppenheimer (Peacock), 286 million
10. Dune (2021) (Hulu/Max), 285 million

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