Sterling K. Brown Is ‘California Chic’ in Todd Snyder’s New Campaign

a person with a mustache
Sterling K. Brown Stars in Todd Snyder CampaignCourtesy of Todd Snyder


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When it comes to approachable elegance, few brands do it with such ease as Todd Snyder. The label is elevated yet relaxed, refined yet rugged, designing carefully twisted classics that look good on everybody—and judging by the latest brand campaign, even better on actor Sterling K. Brown.

In a lush campaign shot at the Sheats–Goldstein residence in Hollywood Hills—which is officially launching tomorrow but appearing first on Esquire—the Oscar-nominated actor, who most recently starred in American Fiction, is the epitome of the Todd Snyder man. He's confident, he's chic, and naturally, he's a pro at the unbuttoned, unbothered, warm-weather layering look for which Todd Snyder is so well-known.

sterling k brown todd snyder
Sterling K. Brown for Todd Snyder.Courtesy of Todd Snyder
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The actor, who describes his own personal style as "California chic," captures the versatility of a Todd Snyder spring wardrobe with ease. About his own style, Brown says he reaches for "the kind of looks where if you’re playing with your kids and then going to a dinner meeting, you would look good in them." Dressing up without dressing up is what this campaign is all about, putting together pieces that can seamlessly go from work to play to leisure—a tailored jacket with a tank top underneath, a pleated trouser made easy and effortless with a strappy leather sandal.

"When I go home to St. Louis for a wedding or a funeral, I might not be as buttoned-up as everybody else, but I like the versatility of dressing in a more relaxed way," he says.

a man in a suit standing next to a pool
Sterling K. Brown for Todd Snyder.Courtesy of Todd Snyder
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In the campaign, "California chic" is exactly what Brown exudes. He's lounging on a leather couch in a linen blazer, suede slip-ons, and a knit polo; he's standing tall by the poolside, patterned bandanna tucked neatly into the see-through collar of his mesh tank; he's on the balcony, leaning against the wall in breezy linen shorts and chocolate sandals.

Take a cue from Brown, and take notes from Todd Snyder—this is the season for effortlessly elegant vibes, knowing you can take on anything that comes your way through the long summer days. Take a stab at it. Pair that transparent tank top with a dinner jacket. Ditch your sneakers and grab a pair of sandals. Kick back, relax, and look damn good doing it.

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