Starbucks' New Cups Look Like They Want to Troll You Online
Every year around the holidays, the most easily agitated people online return to a particular seasonal hobgoblin: decrying Starbucks as an agent in the War on Christmas. A couple of years ago, Donald Trump himself joined in, floating the idea of a boycott of the chain for not paying due deference to Jesus. And while there are always a few high profile voices weighing in, if you spend any time on Twitter, you'll notice that most of these efforts come from one regular type.
Take a look. You may recognize him. (And yes, it's always a him.)
the new Starbucks cups look...familiar! pic.twitter.com/J0XUsrWrrS
- Charlie Warzel (@cwarzel) March 10, 2017
In what we can only assume is a low key subliminal nod to Starbucks' most indefatigable arch nemesis, the Twitter Egg, the chain just announced a new series of spring-themed cups. The resemblance is striking. While one side of the cup will showcase a cute design-a smiling sun, a cartoon umbrella-the other will feature the symbol we've come to know as the avatar of racist demagoguery, mansplaining, Actually-ing, and all other manner of online behavioral ills.
The idea is that consumers can customize their cups to their own personalities. Naturally, Twitter, the preferred ecosphere of egg people, picked up on the resemblance, and users are offering some suggestions of their own.
Looks like this cup is about to start saying racist things on twitter https://t.co/K7VCqImvQF
- Olivia Nuzzi (@Olivianuzzi) March 10, 2017
The new Starbucks cups look like they're here to tell you that the pay gap is a myth pic.twitter.com/CnSUJE3dQE
- Megan Lasher (@MeganLasher) March 9, 2017
@adamsteinbaugh yes thank you i'd like a
G
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N
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Benghazi
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A
D
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A
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E
please! thank you!- Charlie Warzel (@cwarzel) March 10, 2017
I don't think I can drink from the new Starbucks spring cups without wondering why my coffee isn't calling me a "cuck" pic.twitter.com/OImSt57gWx
- Easter Parade Hero (@Palle_Hoffstein) March 10, 2017
every new Starbucks cup is an expert in Russian intelligence operations and health care policy and climate change an https://t.co/Zu5tuDwrey
- Mark Berman (@markberman) March 10, 2017
I went to Starbucks and all I got was mansplained to pic.twitter.com/iPSTKCHPHS
- Ben Boskovich (@benbosk) March 10, 2017
Special cups for when someone says their name is "Probably because you people commit all the crimes!" https://t.co/oibyThKfSX
- Patrick Claybon (@PatrickClaybon) March 10, 2017
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