During Sony Pictures' CinemaCon preview of its upcoming movies on Monday night, attendees may have noticed that at some points of the presentation, part of the images (primarily the graphics) expanded beyond the screen onto the front wall and side walls of Caesars Palace's Colosseum, where the screening took place.
The reason is that the studio is experimenting with projection mapping - the use of projectors to display images on non-flat, non-screen surfaces - which could be a way to further differentiate the theater-going experience, and this was a way to preview the results before the exhibition community.
Sony did not immediately respond to questions about the technical details involved.
Also this week at CinemaCon, Sony Electronics is previewing a new 4K laser-illuminated projector for digital cinema theaters.
On Monday during its slate presentation, Sony Pictures previewed upcoming films including Blade Runner 2049, The Dark Tower, Jumanji and Spider-Man: Homecoming.