Snoop Dogg, Son Plan to Create ‘Access and Opportunity’ for Black Gamers

Photo: Dia Dipasupil (Getty Images)
Photo: Dia Dipasupil (Getty Images)
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Snoop Dogg has made an artform out of expanding his brand in the entertainment industry. He’s a rapper, actor, TV host, Martha Stewart’s best friend, Death Row Records boss and gaming entrepreneur. That last one is particularly important because he’s using his considerable influence to open more doors for gamers of color. According to AfroTech, Snoop and his son, Cordell Broadus, are launching Death Row Games in “support of minority creatives within the Fortnite ecosystem to help them design, develop, and publish content.

Black gamers face many of the same challenges and obstacles as other Black creators. They don’t get the opportunities and advantages that their counterparts enjoy. And the ugly discrimination we all face on a daily basis makes it hard for them to move up the ranks as developers and programmers.

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He’s not wrong. Black characters and voice actors are often the center of the most popular games in entertainment. Look at the success of the Miles Morales focused Spider-Man releases. However, the long-standing bias in the tech industry has led to a barrier for Black creators to achieve success behind the scenes.

Things don’t move fast in the gaming world, so we’ll have to check back in a year or two to see if Death Row Games is making serious changes in the gaming community.

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