Snoop Dogg to cover Paris Olympics for NBC: 'Smoke the competition'

The rapper pledged to bring "that Snoop style to the mix" for the 2024 Summer Games.

Snoop Dogg has cemented his status as a hip-hop icon, a Martha Stewart bestie, and the undisputed kush king. So what's left to conquer? Sports, of course.

NBCUniversal has announced that the Doggystyle rapper will serve as a special correspondent for the Paris 2024 Summer Olympics, where he'll be on the ground providing regular reports for the prime-time broadcast starting July 26.

"I grew up watching the Olympics and am thrilled to see the incredible athletes bring their A-game to Paris," Snoop said in a statement. "It's a celebration of skill, dedication, and the pursuit of greatness. We're going to have some amazing competitions and, of course, I will be bringing that Snoop style to the mix."

He continued: "It's going to be the most epic Olympics ever, so stay tuned, and keep it locked. Let's elevate, celebrate, and make these games unforgettable, smoke the competition, and may the best shine like gold. Peace and Olympic LOVE, ya dig?"

This isn't Snoop's first time delving into the world of Olympics coverage. During the 2021 Tokyo Games, he teamed up with Kevin Hart to provide hilarious Peacock-exclusive commentary that primarily consisted of play-by-play for sports they didn't wholly understand. This time around, Snoop will be on site in the City of Light with NBC Olympics host Mike Tirico.

In addition to providing his own unique take on the games, Snoop will explore the city's iconic landmarks and visit with competing athletes.

Just in case anyone’s struggling to envision Snoop's interviewing style, the rapper has already shared a small taste of what's to come. After announcing the news of his gig on New Year's Eve, Snoop dropped a short clip of interviews with Team USA athletes Jagger Eaton (skateboarder), Suni Lee (gymnastics), A'ja Wilson (basketball), and duo Kelly Cheng and Sara Hughes (beach volleyball).

Snoop's prior Olympic commentary generated "tens of millions of views," said Molly Solomon, executive producer and president of NBC Olympics Production, in a statement. She added, "That performance alone has earned Snoop a job as our Special Correspondent in Paris. We don't know what the heck is going to happen every day, but we know he will add his unique perspective to our re-imagined Olympic primetime show."

NBCUniversal's Olympics coverage will be available on NBC and Peacock. You can watch Snoop engage with Team USA above.

Sign up for Entertainment Weekly's free daily newsletter to get breaking TV news, exclusive first looks, recaps, reviews, interviews with your favorite stars, and more.

Related content:

• You were right, Snoop Dogg giving up 'smoke' was a stunt

• Snoop Dogg reveals he's terrified of horses: 'I'm just f---ing scared of them'

• Snoop Dogg got Ed Sheeran so high he couldn't see the shape of you, me, or anything else
  

Read the original article on Entertainment Weekly.