Sludge Teams Up with Art of Football for Female Empowered Campaign

·1 min read
All images vis Sludge
All images vis Sludge

With the UEFA Women’s Euros well underway, Sludge—an online platform centred around making politics palatable to young people—has teamed up with three females who are changing the landscape of women’s sport for a new football-focused campaign.

The women photographed are Nadia Whittomme, Amie Cripps and Um-E-Aymen Babar. Nadia is Britain’s youngest MP and an avid Forest fan who galvanised the Nottingham community around supporting the team, Amie is the women’s football editor at VERSUS and has popularised the women’s game in the burgeoning football meets music and streetwear space and Um-E-Aymen is a journalist working at the intersection of race, class and sport exploring the nuanced realities of ethnic minorities across the UK.

The shirts are designed by Ayesha Brown, the founder of Offside Outlet and manufactured by Art of Football, a community based football brand, and are adorned with a custom patch inscribed with Brown’s mantra for Women’s Football Say less, Listen more as a homage to the “classic moments” in women’s football that the game was robbed of.

These women’s stories show how sport is used as a blazing defiance for politics, gender equality and race. Their work encompasses, celebrates and questions the many complexities of sport as seen through their own experiences. This summer’s games will be hosted across England, with the Lionesses tipped for a strong tournament.

Off the back of consecutive world record breaking attendance at women’s matches and the prospect of the final being the highest attended Euros final, women’s football’s time is definitely now.

Get a closer look at the campaign in the shots below and shop the Sludge x AoF shirt now via art-of-football.com.

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