The entertainment juggernaut, which has been a fixture on the commercial broadcaster for 16 years despite poor ratings in recent years, will return in 2021. Variety understands that creator and host Simon Cowell is keen to rethink the structure of the show and its shape for the future.
More from Variety
- Simon Cowell Signs New Five-Year Deal With Britain's ITV Amid 'AGT' Controversy
- Simon Cowell Lawyers Up From Abroad as 'America's Got Talent' Investigation Begins (EXCLUSIVE)
- ITV Unwraps Pre-ATF Sales Packages in Asia
In December, Cowell and Fremantle-owned production company Thames struck a new deal to air “Britain’s Got Talent” until 2024, which included a 2020 version of “X Factor.” However, it is believed that ITV is flexible on the latter show’s remaining season.
Super-producer Cowell attempted to revamp the show’s format last year by introducing two new versions, “X Factor: Celebrity” and “X Factor: The Band.” However, neither series managed to halt the ratings’ slide on ITV.
A spokesperson for “Britain’s Got Talent” and “The X Factor” said: “Plans for this autumn are still being finalized and will be announced in due course. We are currently filming ‘Britain’s Got Talent 2020.'”
“X Factor” has played a pivotal role in the British entertainment landscape, launching the careers of One Direction and Leona Lewis.
Best of Variety
- How Does Oscar Voting Work?
- Oscars 2020 Predictions: Who Will Get Nominated?
- The Best Music Books of 2019 (a Lot of Them, Anyway)