Shore Fire Media Promotes Five Execs to Leadership Roles

Jem Aswad
·2 min read

Shore Fire Media, one of the music industry’s most long-running and far-reaching strategy and communications companies, has announced the promotion of five of its top executives to key leadership positions.

Allison Elbl, Matt Hanks, Mark Satlof and Rebecca Shapiro have been promoted to co-presidents, with Jaclyn D. Carter promoted to senior vice president. (Pictured L-R, row 1: Elbl, Hanks, Satlof; row 2, Shapiro, Carter.)

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CEO Marilyn Laverty, who founded Shore Fire in 1990, will take on an expanded role at Dolphin Entertainment, which acquired the company in 2019, while remaining CEO of Shore Fire. She will focus on collaborations and new initiatives between Dolphin’s component companies while.

Elbl, based in Los Angeles, leads Shore Fire’s West Coast office representing talent, artists and brands while collaborating on initiatives across Dolphin Entertainment.

Hanks, Satlof and Shapiro — all based out of Shore Fire’s flagship Brooklyn, N.Y. office — will oversee the company’s core music roster and rapidly growing verticals with brands, events, venues, cultural institutions, industry leaders, authors, films, podcasts and more.

Carter, who supervises Shore Fire’s Nashville office, leads the company’s expanding business with talent — in addition to her work with musicians, festivals and more. Collectively, the newly elevated leadership will supervise a staff of more than 40 that has nearly doubled in size since Shore Fire’s acquisition by Dolphin in 2019.

“These executives each put their imprint on Shore Fire in a unique and powerful way,” said Laverty. “They have shaped Shore Fire with their passions, creativity, broad interests and expertise. I’m so grateful to work with them and thrilled to recognize their leadership with the announcement of these new roles. I anticipate great success as Mark, Rebecca, Matt, Allison and Jaclyn drive innovation and growth for both Shore Fire and Dolphin in the future.”

Dolphin Entertainment Founder and CEO Bill O’Dowd added, “What has always impressed me the most about Shore Fire is how Marilyn has developed a team of true all-stars among its senior leadership. Each of these individuals is a force in their own right, and collectively, they harness the tremendous power of shared experience and collaboration. They have been responsible for great growth and diversification within the company and have redefined Shore Fire’s role as publicists in an era of rapid change.”

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