Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.
In The Know is proud to celebrate women-owned businesses. During Women’s History Month, our team will highlight a new women-owned business each day. We encourage you to support today and beyond.
Volition Beauty is redefining the beauty industry, one crowd-sourced skin care idea at a time.
While crowdsourcing isn’t new in the beauty industry, founders Patricia Santos and Brandy Hoffman are involving customers sooner in the product development process. The idea came after Santos and Hoffman saw how beauty companies conducted their product development process.
“We both agreed that a boardroom of (typically white, male) executives shouldn’t make the call on what’s trendy or what consumers want. It was a lightbulb moment of, ‘Why don’t we have them tell us what they want?’” Hoffman told Dazed Beauty. “The consumer was being brought into the process far too late and deserved a more integral, vocal role.”
Volition Beauty opens submissions to everyone. Once a pitch is accepted, the brand works with the person to develop a concept. It then goes up for voting by the Volition community. The brand produces and sells the winner at various retailers, splitting commissions with the originator. Young entrepreneurs now have a platform to explore their wildest beauty ideas, thanks to these founders and their innovative, clean skin care brand.
Shop some of Volition Beauty’s top products:
Shop: Yaupon Tea Glow-Awakening Moisturizer, $39
Shop: Strawberry-C Brightening Serum, $42
Shop: The Volition Must-Haves, $190 (Orig. $271)
Shop: The Pink Quartz De-Puffer, $20
If you liked this post, check out This inexpensive Amazon shirt folding board is the ultimate time-saver.
More from In The Know: