Sheryl Crow Is Ready to Rock in Hypnotic ‘Alarm Clock’ Video
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Sheryl Crow’s Evolution, her first album in six years, is on the way, and the musician is ready to rock. Crow has shared the music video for the record’s latest single, “Alarm Clock,” which she co-wrote with Emily Weisband and producer Mike Elizondo.
The video keeps it simple, pairing Crow and her guitar with a simple blue backdrop. “Penthouse, Saturday, guy who looks like Chalamet/Handing me a skinny margarita with a salt rim,” she sings. But the background begins to morph into something a little more hypnotic as her eyes begin to appear in the rings of color pulsating behind her.
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Evolution is set for release on March 29 via The Valory Music Group. It marks Crow’s 11th album, the announcement of which took fans by surprise given that the musician had previously stated that she didn’t intend to release any additional full-length albums following her 2018 release Threads.
“I started sending just a couple of demos to Mike, but the songs just kept flowing out of me and it was pretty obvious this was going to be an album,” Crow shared in a statement about the nine-track record. “This music and these lyrics came from sitting in the quiet and writing from a deep soul place. I said I’d never make another record, thought there was no point to it. But this music comes from my soul. And I hope whoever hears this record can feel that.”
Crow added: “I did not want to produce myself this time,” says Crow. “There’s a point where you get tired of what you do, you recognize your tricks, you despair of them. I didn’t want to deal with the emotional toil that goes into producing, the decisions, the effort, the time, being away from my kids. Mike loved the songs I sent him and wanted to produce. He brought a fresh approach and illustrated the songs in such a cinematic way, he’s so good with that. We did things quickly, the way old records were made, wrote the whole album in a month.”
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