Seth Rogen Fronts Colorful New Ugg Campaign Featuring a Nod to 1990's “Ghost”

The comedian stars in a campaign for The Elder Statesman and Ugg's new collab alongside a new pal — the patchwork "Abominable UGGman"

Seth Rogen's latest gig combines his love for pottery and vibrant clothing.

In the new campaign for Ugg and The Elder Statesman's collaboration, the comedian, 41, poses next to The Abominable “UGGman” — a colorful patchwork creature who is just as cool as the collection's new eye-popping pieces.

Rogen, of course, is fronting the new campaign with a little help from the "UGGman" (who poses next to and even behind him as a nod to the famous scene between Demi Moore and Patrick Swayze in the 1990 hit film Ghost), and even showed off the brands' new pieces in an set reminiscent of Rogen's own ceramics studio.

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Posing alongside his own ceramics works and in a custom "craft van," Rogen rocks a few of the highlights from the brands' new team-up in the photos, from patchwork slides to a premium sheepskin hat to a new take on Ugg's Classic Ultra Mini boot.

The collection features four options for footwear, a new Ugg TES Backpack and the Ugg TES Hat.

The backpack is made of suede and features a pop of color in its patchwork flap, while the hat has a patchwork trim of its own to coincide with the rest of the pieces.

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As for the collab's footwear, the Ugg TES Classic Ultra Mini offers a fresh take on a classic boot with some added patchwork and embroidery. The Ugg TES Tasman X features a cashmere blend sock liner. And the Ugg TES Embroidered Slide isn't shy on patches either, while the Ugg TES Patchwork Slide certainly holds up to its name and looked right at home on Rogen's feet.

The collection — which is now available on UGG.com, TheElderStatesman.com, at Ugg stores and beyond — offers a nod to the California roots of both brands and their "commitment to the highest level of craftsmanship, comfort, and creating products meant to last," according to a release.

"Easily the nicest guy I’ve worked with, what a stand up dude and down to earth @sethrogen for @theelderstatesman and @ugg collab 🪅," photographer Sam Nixon wrote on Instagram.

Related: Seth Rogen Says Negative Reviews Can Be 'Devastating': 'I Know People Who Have Never Recovered from It'

Earlier this year, Rogen opened up to PEOPLE about his decision to launch his cannabis home goods brand Houseplant, and attributed the choice (and his love of ceramics) to wife Lauren Miller Rogen.

"She had done ceramics, and she just thought I would like it," Seth said at the time. "And she kind of implored me to go take lessons with her."

"So really, Lauren knew that I would enjoy that and knew that it would speak to my taste and sensibilities," he said. "And definitely, we would not have made these ashtrays if she hadn't encouraged me to start doing pottery and, in general, held my hand throughout the process."

In 2019, Rogen launched Houseplant alongside creative partner Evan Goldberg, and said he's "of the belief that weed is one of the best things in the world."

"So to that end, I think it deserves nice things to go along with it," he added.

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