A new half-hour comedy starring, executive produced and written by Seth Rogen has gotten a series order at Apple TV+ amid a highly competitive bidding situation. The as-yet untitled show — about a Hollywood legacy movie studio struggling to “survive in a world where it is increasingly difficult for art and commerce to live together” — will also be executive produced, written and directed by Rogen and longtime friend and collaborator Evan Goldberg (“Pam & Tommy,” “The Boys”).
Emmy winners Peter Huyck and Alex Gregory (“Veep”) will serve as writers, executive producers and showrunners. Lionsgate Television serves as the studio, and Rogen and Goldberg will executive produce under their Point Grey Pictures banner, alongside James Weaver. Alex McAtee and Josh Fagen also serve as executive producers and Frida Perez co-produces.
The project marks the latest collaboration for Apple TV+ and Rogen along with the upcoming original comedy “Platonic,” which stars Rogen and Rose Byrne, and is co-written by Nick Stoller and Francesca Delbanco. That show has yet to announce a release date. The series joins Apple’s expanding award-winning comedy offerings, including “Ted Lasso,” “Schmigadoon!,” “The Afterparty,” “Acapulco” and more.
Deadline first reported the news.